| Paid Research - Membership Required |
| Translation Management Takes Flight |
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| Keywords |
| translation management, TMS, translation technology, translation memory, SaaS, enterprise TMS, house TMS |
Abstract |
| In February 2009, we conducted 30 interviews with TMS users in North America and Europe. These interviews focused on enterprises who that are consumers of translation services. We also reviewed notes from many conversations and consulting engagements in our own corporate history. More than 50 TMS implementations inform this report. This report continues our long-term investigation and insight into the translation management system sector, also called "globalization management." |
Benefits |
In General: Companies have paid as little as US$5,000 to bring a basic-level TMS in-house. Others pay in the millions to license industrial workhorse solutions and integrate them with enterprise content management (ECM) and other systems of record. A great many companies pay little or nothing to participate in portal-based translation management activities using the "house" system of their language service provider (LSP). The lessons learned from early adopters will help point prospective buyers in the right direction.
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For Buyers: Early adopters and prospective buyers alike will benefit from shared stories contained in this report, whether by avoiding known pitfalls or by clarifying objectives and discovering opportunities for measurement.
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| For Suppliers: LSPs can learn what business drivers trigger a buyer's search for translation technology, and glean insights from how TMS users describe the benefits derived from successful deployment. |
Physical Details |
Authors: Benjamin B. Sargent and Donald A. DePalma
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| Date: 31 March 2009 |
| ISBN: 978-1-933555-64-5 |
| Pages: 40 |
Table of Contents |
Topic
Global Market Demands Establish the TMS Imperative
How We Researched this Report
Common Sense Advisory Research on Translation Management
Vox Populi
Global Content Volume and Complexity Drive TMS Initiatives
Technology Buyers Respond to Burgeoning Demands
Other Big Software Implementations Cause Strategic Planning to Happen
Centralization Pumps Up the Volume
TMS Adopters Chant a “Reduce, Re-use, Recycle” Mantra
Buyers’ Unique Needs Guide TMS Selection
How Systems Get Used
Buyers Often Base Decisions on Contradictory Impulses
TMS Deployments Don’t Happen Overnight
House and SaaS Systems Deploy Quickest
Language-centric Installs Go Faster than Enterprise TMS
Some LSPs Offer More Value in Moving to Formal TMS
Some Companies Experience a Failed Deployment
Return on Investment: The Promised Land or Paradise Found
TMS Eases the Burden of High-Volume Workrooms
Cost Reduction Is Music to Everyone’s Ears
Users Cite Improved Vendor Management
Process Improvements Get High Marks
Increased Visibility Brings Relief to Stressed Teams
Measurements of TM Deployment Success
Conclusions from Our Interviews with TMS Adopters
Analysis
Why Enterprises Need a TMS: Velocity and Efficiency
TMS-Enabled Speed Helps Companies Cope with Translation Volume
TMS Automation Helps Companies Do More with Less
One Decision Every Adopter Must Face: COTS or House
Lean, Mean Outsourcing Machines Adopt House Solutions
House Systems Get Up to Speed Quickly
Exclusive Nature of House TMSes Still Raises a Concern
House Buyers Take Advantage of “Hands-free” Operation
House Solutions Invite Complacency
Meticulous Administrators Adopt COTS Solutions
COTS Solutions Drive Maximum Benefit
Outright Adoption of COTS Raises Headcount, and Concern
COTS Helps Companies Acquire Knowledge for the Long Road Ahead
COTS Makes a Commitment that Entails Risk
Take Guidance from Corporate Hiring Conditions
Building Your TMS Adoption Criteria Checklist
Implications
TMS in the IT Stack of the Real World Enterprise
What Happens If You Don’t Move to Formal Translation Management
Figures
Figure 1: Typology of Translation Management Systems
Figure 2: Right-brain and Left-brain Response in Buyer TMS Attitudes
Figure 3: Selecting the Right Path for TMS Adoption
Figure 4: Deployment Timelines for Hosted and Installed Solutions
Figure 5: Translation Memory as Way-Stop for Hardworking Content
Figure 6: TMS Emerges as a Gathering Point for Enterprise Content Management
Figure 7: Language Assets as the Crown Jewel of Real World Enterprise
Tables
Table 1: Common Narratives Found in Companies Using a TMS
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