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| Paid Research - Membership Required |
| Top 30 Languages Online in 2009 |
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| Keywords |
| globalization, translation, e-commerce |
Abstract |
| Website globalization practitioners often ask us which countries and languages they should target to maximize return on their translation spend. In July 2009, we released updated figures for total available audience (TAA) and online gross domestic product (e-GDP) for 30 top countries. In this Quick Take, we divulge the top 30 languages, as ranked by share of "world online wallet," or WOW factor -- a metric that every global brand manager should know. |
Physical Details |
| Author:Benjamin B. Sargent |
| Date: 20 August 2009 |
| Pages: 2 |
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