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Buyers Step Up Their Quality Measurement Efforts 
 
Keywords
translation quality, localization quality, translation quality measurement, linguistic quality, localization quality measurement  

Abstract
Common Sense Advisory convened 30 large-scale buyers of translation services at Google’s headquarters in Mountain View, California for a colloquium on translation quality measurement. Business globalization leaders from Dell (Wayne Bourland), Google (Samir Patel), and Motorola (Elsebeth Flarup) shared their experiences in the form of case studies. Participants then spent time in group sessions drafting their “ideal-world” and “real-world” scenarios for quality measurement. In this Quick Take, we summarize the major findings and recommend what needs to take place to propel translation quality measurement to the next level.

Physical Details
Authors: Nataly Kelly and Donald A. DePalma
Date: 17 November 2009 
Pages: 7
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