|
Topic
Just How Big Is the European Language Services Market?
How to Use this Report
Vox Populi
How We Researched the European Language Services Market
Respondents Share Details on Buying and Selling Language
Services
Industry and Macroeconomic Data Supplemented Our Research
Supplier Location is Important, but Not a Deal-Breaker
Language Services Providers Based in Europe Sell More in
Europe
Supplier Location Matters in Some Regions More than Others
Geographic Proximity of Suppliers Matters to Most European
Buyers
Small Businesses Dominate the Landscape of European Suppliers
Annual Earnings for Most LSPs Do Not Surpass the Million Euro
Mark
In Spite of the Economic Storm, Business Grew for Most LSPs
Spending on Language Services Grew throughout the Recession
Large Buyers Spend Similar Amounts, but Small Buyers Spend
More
Translation Is by Far the Most Requested Service
English and FIGS Dominate the Top Language Pairs
The Industries that Matter Most for Language Services in
Europe
Computer Software and Hardware Make Up the Two Largest Sectors
Professional Activities Take Third Place in Language Services
Buying
Made in Europe: Machinery
Financial and Insurance Sectors Are Increasingly Globalized
Many Small Companies Populate the Pharmaceutical Playing Field
Health Care and Social Work Activities Require Language
Services
Transportation Manufacturing Rolls On
Public Administration Also Generates Significant Demand in
Europe
Various Services Complete the List of Top Ten Industries
Twenty-Seven Other Industries Generate Substantial Opportunity
Specialized Manufacturing Expands to the Four Corners of the
World
Languages Bridge the Engineering Sector
Arts, Publishing, and Education Take Global Form
Leisure and Retail Speak Many Tongues
Additional Industries Command Attention
Other Industries Reported by Respondents
Many Companies Rely on Non-Professionals for Translation
Analysis
To Work in Vertical Markets, Consider the Economic Climate
Export-Driven Economies Depend On Language Services
Emerging Economies are Buying and Selling More in Europe
Economic Twists and Turns Dot the Language Market Path
Immigration Creates More Demand for Language Services
Economies Rejuvenated by Immigrants Catch Up
Globalization Makes the World Go ‘Round, North and Westward
Policy Affects Demand and Supply at Every Level
More Business Takes Place in the Cloud, So Location Matters
Little
Investing in Language Services is Essential for Growth
Most Providers Are Davids, Comparing Themselves to Goliath
The European Language Tree Still Produces Mostly FIGS
Demand in Europe Differs Greatly from its U.S. Counterpart
Implications
Buyers: Make Multilingual Support Your Competitive Edge
LSPs: Understand What Your Size and Position Really Mean in
Europe
Figures
Figure 1: Locations of European Headquarters for Language Services Companies
Figure 2: Most European Buyers Give Preference to Locally
Headquartered LSPs
Figure 3: About Half of European Buyers Prefer Suppliers with
Local Offices
Figure 4: Language Services Company Size, by Number of
Employees
Figure 5: LSP Revenue for 2007, 2008 and 2009 (Projected)
Figure 6: Buyers’ Language Services Expenditure, 2008 and 2009
(Projected)
Figure 7: Average Percentages of Language Services Revenue, by
Service
Figure 8: Clusters of European Software Publishing Companies
Figure 9: Clusters of European Computer Equipment Manufacturers
Figure 10: Ten European Industries Spend the Most on Language
Services
Figure 11: Clusters of European Industrial Manufacturers
Figure 12: Clusters of European Pharmaceutical Firms
Figure 13: Clusters of European Automotive Manufacturing
Companies
Figure 14: Clusters of European Chemical Product Manufacturers
Figure 15: Clusters of European Telecommunications Firms
Figure 16: Clusters of European Educational Materials Companies
Figure 17: Clusters of European Hospitality Companies
Tables
Table 1: Average Percentage of LSP Work Volume by Language Pair
Table 2: Average Distribution of LSP Work Volume by Language
Pair
Table 3: The European Industries that Spend the Most on
Language Services
Table 4: Typical Translation Projects in the Manufacturing
Sector
Table 5: Most European Businesses Fail to Use Professional
Translation Services
Table 6: European and American Translation Markets Have Little
in Common
|