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Marketing Language Services Online
 
Keywords
translation company branding, translation company marketing, translation company websites, language services marketing

Abstract
This report presents the findings of Common Sense Advisory’s evaluation of 300 translation and interpreting company websites. It addresses issues such as color selection, use of images, website visitor engagement techniques, and online marketing best practices.

Benefits
In General: Discover how translation and interpreting companies brand themselves on their websites – including color schemes, image selection, keyword usage, and availability of common features for website visitors.
  • Learn what the websites of Top 30 language services companies do differently from their peers.
  • Find out what small translation company websites do better than larger ones.
  • Avoid the most common mistakes that translation and interpreting companies make when building their websites.
Physical Details
Authors: Nataly Kelly, Donald A. DePalma, and Robert G. Stewart
Date: 26 February, 2010
ISBN: 978-1-933555-76-8
Pages: 36