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Ten Drivers for Transcreation Growth
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| Keywords |
| Transcreation, globalization services, language services, creative agencies, website globalization, life sciences, new markets, brand messaging, regulated industries, social networking, multicultural websites, culturally appropriate, language services procurement |
Abstract |
| Buyers of language services, translation and creative agencies, and freelancers all report that transcreation is on the rise. But what’s behind it all? In this brief, we cover the reasons why the demand for this specialized service is taking off. |
Physical Details |
Authors: Rebecca Ray and Nataly Kelly
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Date: 21 April 2010
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Pages: 3
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