Paid Research - Membership Required - Global Leaders
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The Global Marketer’s Guide to Color Selection
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| Keywords |
color meanings, global marketing, global web campaigns, cultural connotations
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Abstract |
| Colors can evoke strong emotions. The problem for global marketers is that the meaning of a given hue can vary drastically from one place to another. How can you make sure that the colors you use for your logo, product packaging, and other branding and marketing materials are appropriate for the cultures you wish to target? In this guide, we provide maps to help you quickly identify the connotations of every major color, so that you can determine how your company’s color choices will be perceived in major regions of the world. |
Physical Details |
| Authors: Nataly Kelly and Vijayalaxmi Hegde |
Date: 22 June 2010
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Pages: 10
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Availability: Global Leaders Research
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