Common Sense Advisory

In this succinct but informative guide to doing business in new markets,both international and domestic multicultural, Common Sense Advisory's Chief Research Officer Don DePalma characterizes the intersection of the Internet and global markets as the "Eighth Continent," a virtual land mass inhabited by almost a billion web consumers and business users around the planet. DePalma combines his own experience as a strategist, consultant, and analyst with that of experts and practitioners at companies that have successfully globalized their operations. More...

How can you communicate across more than 200 languages in less than 20 seconds? Pick up a phone. In the first full-length book on the topic, Common Sense Advisory analyst Nataly Kelly offers insight into the widely-used remote language mediation technology. Learn how the over-the-phone interpretation service has evolved, from its genesis in Australia to a global phenomenon today, with organizations providing telephone interpretation services in hospitals, courtrooms, insurance agencies, police stations, and other settings. More...

In this succinct but informative guide to doing business in new markets,both international and domestic multicultural, Common Sense Advisory's Chief Research Officer Don DePalma characterizes the intersection of the Internet and global markets as the "Eighth Continent," a virtual land mass inhabited by almost a billion web consumers and business users around the planet. DePalma combines his own experience as a strategist, consultant, and analyst with that of experts and practitioners at companies that have successfully globalized their operations. More...

How can you communicate across more than 200 languages in less than 20 seconds? Pick up a phone. In the first full-length book on the topic, Common Sense Advisory analyst Nataly Kelly offers insight into the widely-used remote language mediation technology. Learn how the over-the-phone interpretation service has evolved, from its genesis in Australia to a global phenomenon today, with organizations providing telephone interpretation services in hospitals, courtrooms, insurance agencies, police stations, and other settings. More...