What is a Common Sense Advisory briefing? A briefing is an in-person or phone-based session in which your organization provides Common Sense Advisory analysts with more details about a new product launch, news item, or other important update. Some briefings may be initiated by our analysts as they research various topics.
How long does a briefing last? Duration may vary depending on the topics and scope. Typically, a briefing will last anywhere from 30 to 60 minutes.
How do I request a briefing? Fill out our online form.
Is every request accepted? While we try to accept every briefing request, acceptance depends on analyst availability and current topic coverage priorities.
Who typically briefs you? Independent software vendors (ISVs), language service providers, business process outsourcing companies, as well as buyers of language-related services.
What topics are of interest? Typical topics include new product and service launches, acquisitions, significant changes in executive leadership, and other newsworthy items within our coverage areas.
Can I brief you on my company in general? Yes, you are welcome to request a briefing in order for our analysts to learn more about your company in general. However, these types of briefings typically have a lower priority than time-sensitive items that are tied to a press release.
What happens during a briefing? Common Sense Advisory analysts will listen to the information you provide, and will ask you clarifying questions about the information in order to determine its relevance to the market, and to decide whether or not it would fit within our market coverage.
Will you write about my company if I brief you? It is more likely that we will write about your company if you brief us than if you do not brief us. The companies that brief us on an ongoing basis are featured with greater frequency than the companies that fail to provide our analysts with information about their company, services, and products.
How can I increase the likelihood of briefing acceptance? Provide us with as much detail as possible in your request form. E-mail us any demonstration sites, collateral, and other background reading prior to the scheduled briefing time.
What if my request is time-sensitive? Make this clear in your request form. We will do our best to accommodate your schedule if the topic appears to be of interest and falls within our coverage areas.
Can I request a specific analyst for a briefing? Yes, you may request any analyst, and we will do our best to honor your request. However, we reserve the right to assign the briefing to any analyst on our team based on availability and topic coverage.
May I schedule briefings on the same topic with different analysts? No, we will not accept multiple briefings for the same topic. However, it is possible that multiple analysts will attend a single briefing, depending on the topic.
Do I have to provide reference materials for a scheduled briefing? It is strongly recommended that you provide any background materials to the analyst at least two (2) business days prior to a scheduled briefing. This enables the analyst to prepare for the briefing. However, there are cases in which no materials are available aside from a press release. In such cases, we recommend providing the press release, even if it is only in draft form.
Can I submit an embargoed release as part of the briefing process? Certainly, we encourage you to submit the press release to us in advance. Advise us of the date, and we will refrain from publishing any commentary until the designated release date and time. In many cases, we coordinate the publication of our mentions of the release to coincide with the actual moment in which an announcement becomes “live” on the web.
Will Common Sense Advisory write about me after a briefing? The analyst who takes the briefing determines whether or not the news is relevant and worth covering. We do not provide any guarantee of coverage, but we do attempt to cover as many noteworthy items that affect the industry as possible.
Does Common Sense Advisory give preferences to clients? No, all briefing requests are processed in an identical manner. Research coverage does not depend in any way on client or non-client status.
Will the analyst record my call? Yes, unless otherwise agreed upon, all briefings are recorded. The transcript is posted to Common Sense Advisory’s research repository, enabling other analysts to access the information, even if they are not able to attend the briefing. Transcripts are not shared outside of the research team.
May I schedule an in-person briefing? Our analysts are located in many time zones, so phone briefings are more convenient and common. Face-to-face briefings are usually reserved for instances when a product or technology demonstration is needed, but even then, video calls and shared-screen meetings can often serve that purpose.
May I schedule a briefing to take place at a conference site? Yes, if an analyst’s schedule allows, it is possible to conduct a briefing at a conference site. However, as analysts are usually very busy with presentations and client meetings during a conference, it is preferable to schedule a briefing in advance of the conference, and to request a short follow-up in person.