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Making the Web World Wide: The W3C Launches a New Internationalization Initiative
Last month the World Wide Web Consortium (W3C) announced its new Internationalization Initiative as a way to boost its long-running activity in this area. CSA Research spoke with Richard Ishida, who leads these efforts, to learn more about its plans and what they mean for the language industry. He described an ambitious effort to identify – and

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Planning for the Onslaught of Artificial Intelligence
In Ernest Hemingway's novel The Sun Also Rises, Bill asks, "How did you go bankrupt?" Mike answers, "Gradually and then suddenly." Both buyers and suppliers of language services and technology have had a similar experience with the evolution of artificial intelligence. After decades of science-fiction depictions of AI and fits and stops in the actual

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Gender Survey for Latin America Shows Importance of Regional Knowledge
In 2017, CSA Research conducted the first large-scale, pro-bono, survey-based research on gender issues in language services. With over 2,000 respondents, the findings provided objective and reliable information about how women and men involved in the industry perceive these issues. On the eve of the #metoo movement, the report kicked off industry-wide

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Six Steps to Win Buy-In for Your Localization Budget
Need help with building effective business cases and presentations that lead to increased investment to drive global growth? CSA Research recently analyzed data from 20 global companies to determine what works and what does not when making the case in front of executives. Here are six actions you can take to improve the likelihood that your

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Who’s Looking Out for Global Digital Transformation?
It’s rare to go for more than 24 hours without receiving an e-mail that references “digital transformation” in some way. Organizations of all types – commercial, government, NGOs, non-profits, and educational institutions – spend a lot of time discussing the challenges and changes required by digitalization. But who’s

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“Hey Google, Can I Search Your Car?” Court Rules That Free MT Isn’t Enough for Legal Scenarios
In recent months, we have increasingly heard from enterprise localization groups that their executives are pushing for the adoption of neural machine translation (NMT), driven largely by a very successful public relations campaign from Google that has touted the very real improvements in NMT over the past two years. Unfortunately, some business leaders

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Global Content Drives a US$46.52 Billion Market
In January, the World Bank observed that, "for the first time since the global financial crisis, all major regions of the world are experiencing an uptick in economic growth." CSA Research's 14th annual study of the language services and technology market demonstrated that the language sector has benefited from that good fortune. It grew at 7.99% over

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Are You Ready for the Challenge of Machine-Generated Content?
User-generated content (UGC) has garnered a lot of attention due to the challenges it poses for localization, such as an abundance of spelling errors, the extent to which its meaning depends on context, a lack of consistency, and time sensitivity. But even as enterprises and language service providers (LSPs) struggle to deal with it, another type of

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Digital Transformation Hoopla: What’s in It for LSPs?
It’s almost impossible to open one’s email or social media feed without skimming one or more messages entreating the reader to “follow the path to digital transformation” or to “recognize how artificial intelligence (AI) is changing digital transformation.” But how much attention should LSPs pay to what’s going

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AI Can Help Improve Even Mature Enabling Technologies
I have an interest in 19th-century sporting newspapers and would like to have them in digital form. Unfortunately, these newspapers used almost microscopic fonts, the type was often heavily worn, and their paper has degraded over time. Despite these problems, humans usually don’t have any trouble reading them, but optical character recognition

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Avoid a Bumpy Ride with Multilingual Support Content Migration
Moving content from one support knowledge base (KB) to another is hard enough in one language, let alone in two or more. In our recent interviews with 36 global firms about how they create and manage multilingual support content, KB migration elicited the most spirited discussions. Here are five pieces of advice from our research to improve the chances

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Whither Now, TMS?
Translation technology has reached an inflection point, swept up in the big trends affecting every industry: big data, cloud computing, and artificial intelligence (AI). Language platforms are being renovated or replaced as enterprise buyers and innovative language service providers seek to align their language systems with the rest of their technology

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Plan Ahead to Build Successful Multilingual Chatbots
Chatbots are rapidly becoming ubiquitous in marketing and support. The potential for brands to interact with customers using natural language – and perhaps a bit of personality – without needing an army of paid human agents is driving major investment from enterprises. Tech giants – from Google to Facebook and IBM and Weibo to Microsoft

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Voice Search: Five Tips for How to Prepare
Speech-enabled search allows people to access information much faster than they can through typing– particularly in languages such as Chinese, Hindi, and Japanese – and especially when fingers and eyes are occupied with driving or making equipment repairs.Customer expectations are already shifting as people take for granted the ability to

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Systematize Your Measurement Efforts with Formal Data Control and Analysis
Intel founder and former CEO Andy Grove wrote that, “Measurement against a standard makes you think through WHY the results were what they were.” Business-savvy organizations live by this dictum. They monitor various datapoints and develop key performance indicators (KPIs) – assessable values that show whether a company is meeting

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Facebook’s Data Scandal Underscores the Strategic Value of Content Worldwide
In addition to weighty issues related to privacy, data security, and transparency, global content is what brought Facebook CEO Mark Zuckerberg face-to-face with 44 members of the U.S. Senate this week. At the heart of the discussion was how the company plans to police harmful material while at the same time avoiding censorship. In his second

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Plan for the Future Now: Must-Have Languages for Global Enterprises
Last year, CSA Research investigated 137 languages with measurable internet activity to identify those with the top online economic potential. We divided languages into four tiers based on the share of the “world online wallet” they commanded. This examination revealed that as internet penetration, populations, and GDP rise, the number of

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Got Tech? Growing LSPs Require Specialized Gear
The question – since the earliest days of the computerized language industry – has been whether translation companies are so different than other service business that they can’t use generalized software. The argument was that generalized applications, such as FileMaker or Microsoft Word, with vastly more engineers, features, and user

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MT Reaches Human Quality? Maybe, If You Squint Really Hard
Microsoft decided to up its public relations game around machine translation. A recent blog post trumpeted that the company’s neural machine translation (NMT) system has reached parity with human translators for Chinese-English news text. Predictably, mainstream tech news turned the news into a general claim about MT now being as good as human

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Interpreting Technology: How Providers Are Joining Forces to Develop the Market
In October 2017, the heads of six interpreting delivery platforms (IDPs) met on the sidelines of the 6th InterpretAmerica Summit in Washington, D.C. They were determined to address a bottleneck in the development of the IDP market that had been identified over a year earlier in a CSA Research report on the subject – that is, applications designed

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Not Just Machine Translation: AI Makes Inroads in the Language Industry and Beyond
Neural machine translation has recently garnered the lion's share of attention for artificial intelligence (AI) in the language industry. Highly visible applications such as Google Translate and Microsoft Translator rank up there with self-driving cars in the public imagination. In addition, requirements for multilingual content are growing far more

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Organizing Sales Machines Capable of Repeatable Success
Despite the reluctance of some executives to hire and train more salespeople, growth for language service providers is closely tied to developing a high performing sales function. Using responses from CSA Research’s 2017 Global Market Study, we tracked the percentage of LSPs that reported a revenue increase over the previous year and compared

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Multilingual Support Knowledge Bases: How Does Yours Shape Up?
Multilingual knowledge bases (MLKBs) are an essential component for many organizations in today’s global economy. Many companies still try to adapt their legacy word-based repository into searchable documents online. However, this is not enough to meet the agile-ized, mobile-ized, and personalized requirements of their customers and prospects

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The Reality of the Language Services Sector in 2018 and Beyond
Business is looking good in the language sector. CSA Research’s business confidence survey of the CEOs of the largest language service providers found 2017 to be a growth year, and respondents optimistically entered 2018. Sector revenue and language output continue to rise as the content and code that power economies are becoming more global.

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South Korea in the Spotlight – Should This Market Be on Your Radar?
Winter sports enthusiasts – and the companies that sponsor them – are focused on the Olympics in, South Korea this month. This global sports event may prompt your organization to review jumping into South Korea for the first time. Or it may offer the chance to review your current investment level to prepare for the future. In either case

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