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CSA Research Blog
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How Hollywood Turned Language into a Weapon
While linguists may not be as popular as doctors or lawyers on the big screen, they make a regular appearance in a supporting role. Occasionally, they even land the lead role with big-name stars like Amy Adams in the recently-released “The Arrival” or Nicole Kidman in “The Interpreter.” Language provides an extra dimension

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Roadmapping Global Customer Experience with 58 Best Practices
As customer acquisition and engagement become increasingly digitized, global brands must reliably deliver content in dozens of languages and channels, across an array of regions, cultures, and regulatory regimes. This week, CSA Research published “Expanding Global Customer Experience,” (Nov16), setting out best practices derived from 150

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Using Market Segmentation to Generate Sustained Growth
Are you wasting sales and marketing resources going after the wrong leads? Many language service providers (LSPs) aren’t sure which prospects to pursue, so they market to a broad spectrum of buyers, with little in common, and which cross company sizes, industries, geographies, and countless other attributes. The more LSPs struggle to grow in a

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Data-Driven Research to Grow Your Global Business
How can you prove to your management team that their investment in localization is paying off? How do you persuade them to increase your funding? How can you convince them that sustained global growth depends on all corporate functions globalizing their business functions appropriately? These are just a few of the areas that we're analyzing as CSA

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The Impact of Freelance Translators on MT – and Vice Versa
Freelancers sit at the front lines of translation production. Their views on machine translation (MT) have a direct effect on any organization’s ability to deploy solutions. They can make or break initiatives to leverage the technology. In January and February of 2016, CSA Research surveyed 228 freelance linguists to understand their attitudes

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Neural MT Leaves the Lab for Beta and Third-Party Assessment
SYSTRAN announced the beta test of its Pure Neural Machine Translation (PNMT) software with 30 language pairs (18 with English, 12 with French), a dozen corporate clients in diverse industries, and online public access to its software. This beta program caps a year of industry and media attention to deep learning, artificial intelligence,

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Underserved Languages Create Challenges and Opportunities for Global Enterprises
Does your site support Chinese, German, French, Spanish, or other major languages? What about Albanian, Arabic, Azeri, and Mongolian? Could you be missing out on opportunities for increased sales because you are targeting the wrong languages? Probably, but you aren’t alone. In our annual examination of the top 49 online languages on websites

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Becoming Millennial
There’s been lots of hand-wringing among marketers and brands about how to reach the next generation of consumers and employees, as if they are so different than those who came before. At last week’s Brand2Global conference in Silicon Valley, many of the most interesting talks were by Millennial thought leaders, weighing-in on this very

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Interpreting Delivery Platforms: A Cure without a Disease?
Recent technological advances have led to an explosion of interpreting delivery platform (IDP) options that enable remote, video, telephone, and even machine interpretation. In theory, first-movers should occupy a prominent position in the market. However, many products haven’t moved much past the starting line due to poor go-to-market strategies

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How Much Waste Goes On at Your Organization?
Like a leaky faucet, a process that creates losses here and there can amount to a big bill at the end. Yet, most language service providers pay very little attention to subtle waste, even when they abide by quality management systems such as ISO 9001. To achieve operational excellence, LSPs must systematically identify waste and strive to eliminate

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Interpreting Services at the Touch of a Button
Interpreting technology has traditionally taken a back seat to translation automation. That situation is changing as developers focus on this next frontier in multilingual communication. This fast-growing sector is vibrant with new solutions, which move some interpreting revenue around, broaden language access, and create fresh sources of income for

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Teleperformance Buys LanguageLine for Global CX Management
On August 22, Teleperformance, a French-based call-center company that specializes in high-end business support systems for customer experience management, announced plans to spend US$1.5 billion to acquire LanguageLine Solutions (#4 on our 2016 global list of 100 largest LSPs, and #1 among interpreting-centric LSPs, with $US388 million in revenue in

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Life Sciences Consolidation Continues as Welocalize Buys Global Language Solutions
Welocalize CEO Smith Yewell told us earlier this month his firm had purchased Global Language Solutions. Why is this deal interesting? Announced this morning, it is the company's 17th purchase of an LSP since 2000, its second this year in the highly contested life sciences sector, and brings together two of the 50 largest providers in the language industry

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Global Brands Continue to Expand Language Coverage in 2016
How many languages does your brand speak? Here is compelling evidence linking global business success with website multilingualism. Analyzing the options found on the world’s 2,657 most prominent websites in 2016, CSA Research discovered that: Prominent sites feature an increasing plurality of languages. This year, we find 170

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Translation Exchange Makes Internationalization Easy
Code internationalization requires strict discipline, and even the experts sometimes get things wrong. Programmers want to write code like the following: echo(“$player_name hit the $monster_name with a $weapon_name and $player_pronoun gained an experience point”); This example works well in languages like English or Chinese, but fails

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Brexit: A Silver Lining for Companies Expanding Abroad?
Whether for the right reasons, or the wrong ones, voters in the United Kingdom rocked the world's business and political status quo on June 23 when they voted to pull out of the European Union. At CSA Research, we waited for reaction from the global companies we work with to gauge the impact. We think there may be a silver lining for organizations considering

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Understanding Translation Buyers Drives Successful Sales
A cornerstone of successful sales and marketing is understanding the individuals to whom you are selling. Not just the kind of company, but the individuals who make decisions. A pitch that meets the needs of a young and relatively inexperienced localization manager at a small startup will be very different from one that works for a procurement manager

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Information Overload: Symposium Focuses on Global Mobile and the Customer Experience
Digital marketers, localization managers, and corporate planners want guidelines and data to help them decide which materials to translate and how much to translate. Even large, experienced companies like Facebook, Google, and Microsoft struggle to determine which content matters and how much of it requires localization to ensure local market success

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MT Is Changing the Industry, Just Not in the Way Mainstream Media Thinks It Will
Machine translation (MT) has caught the public eye once again. The Wall Street Journal recently predicted that “the language barrier is about to fall” – within 10 years. We might note that this is one barrier that has been “about to fall” for far longer than the actual Berlin Wall stayed up, and that it’s been an

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Innovative Ideas to Communicate with Patients in Healthcare Settings
The interpreting field is a hotbed of creativity due to technological advances and the desire from large-scale buyers to spend their budgets wisely. In this blog post, we explore two new solutions for medical patients with limited language proficiency (LLP), which can substitute for on-site or remote interpreters in select healthcare settings –

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A Look Back: XTRF Leverages Venture Capital into Market Momentum
In April 2014, we wrote about XTRF’s first round of venture capital (VC) from Experior in Warsaw. Now two years later, we looked back at how this event changed the company, and by extension, the language industry. We reviewed data in our own research database and also spoke with XTRF management. We found that by internal or external measures,

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FREME Services Power Vistatec Automated Content Enrichment
The digital universe grows by a massive amount of structured and unstructured content every day. This flood of data comes in a broad range of standardized and proprietary formats and languages for uncounted application needs around the planet. Much of this data never leaves the silo for which it was created, but business analysts and information scientists

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Crown Commercial Service Contract Award Shows Not to Underestimate Small Players
Thebigword’s big win in the Ministry of Justice (MoJ) framework contract wasn’t the only major shift in the United Kingdom’s language services market. The Crown Commercial Service (CCS) framework, known as RM1092, is a supersize government contract that merges for the first time translation, face-to-face, and telephone into one framework

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Has thebigword Managed to Catapult Its Way to the Top 10?
Thebigword won a £120 million lot in a tender to provide over-the-phone and on-site interpreting to the British Ministry of Justice (MoJ) over the next four years. Josh Gould, its chief commercial officer, expects revenue to jump by 60%, which could boost the company from its current #17 position on CSA Research’s list of largest language

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Standard Translation Project Timelines Keep Shrinking
In our recent research on quoting practices at LSPs, we found two recurring themes: 1) the increasing price pressure caused by clients driving the race to the bottom (see our recent blog post on that topic); and 2) the drastic reduction in timelines to conduct projects. In this post, we’ll explore this second issue. We asked our

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