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Global Watchtower
1 - 25 out of 750
Should Buy-Side Localization Managers Own the Localization Budget?
Many buyers scramble to stretch flat budgets to cover an expanding number of markets, products, and publishing platforms each year. To collect updated data about how they manage their language service spend, CSA Research conducted interviews with managers and directors responsible for translation and localization budgets at 37 global companies in 10

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Moravia Reaches US$100 Million in Revenue – and Changes Ownership
Moravia, #15 on CSA Research’s list of the world’s largest language service and technology companies, told us last week that it booked US$100 million revenue for 2014. That’s a big leap from the US$67.7 million that the company earned in 2013, part of which CEO Tomas Kratochvil in a briefing last week largely attributed to increasing

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Business is Booming! Demand for Interpreting Services Continues to Climb
In CSA Research’s 2014 annual market study, we computed that the opportunity for interpreting services and technology represents 17% of the total language services market (this year’s survey is under way - click here to participate). In addition, 14% of respondents told us that on-site interpreting is their fastest-growing service. To

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How's Business? The 11th Annual CSA Research Global Market Study Is Open
It's hard to believe, but CSA Research is beginning work on its eleventh review of the language services market with our annual Global Market Survey. You can take the survey here (or paste http://goo.gl/Iy9mIw into your browser).  Every year since 2010 we have polled a representative sample from a database of tens of thousands of language service

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Are LSPs Ready for Performance Transparency?
Consumers and business buyers have become accustomed to information at their fingertips. They can check on the step-by-step progress of deliveries, view photos of their car as it’s being repaired, and learn about the performance of doctors, professors, and other professionals before meeting with them. Why should translation providers be any less

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Can LSPs Become the Exclusive Language Service Vendor for their Clients?
Becoming the go-to supplier or preferred language partner is a core goal of many language service providers. To do so, most LSPs prefer what we call the “asphyxiation route.” They provide any language service under the sun in order to keep competitors off their turf. But the route to becoming the vendor of choice is quite different. In

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Litigation (L8n) in the Language Services and Technology Sector
The term "litigation" (or L8n, as we've taken to calling it inside CSA Research) has unfortunately entered the glossary for the language sector, with two cases representing disputes over intellectual property. A third involves a disagreement between the founders of one of the industry's largest providers.  First of all, the long-running MotionPoint-TransPerfect

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Introducing MarketFlex Research on Translation Management Systems
Enterprise buyers of translation management technology invest in more than just features. They enter a key supplier relationship with a vendor whom they expect will support and improve the solution over the five to 10 year period that software is expected to operate. Current users and prospective buyers alike seek guidance and insight into the current

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Lionbridge to Buy CLS Communication as Market Consolidation Continues
Lionbridge, the largest company on CSA Research’s list of the top 100 commercial LSPs in 2014, announced that it would buy Switzerland-based CLS Communication (#11) in a deal expected to close in the first few months of 2015. Once it does, Lionbridge will be on track to be a US$600 million company. We asked Lionbridge’s Chief Sales

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The Linguistic Quality Paradox – And What You Can Do about It
Many products and services are now delivered in 11 to 20 languages at first release. The list of languages often includes not only Chinese, Japanese, and Korean, but also Indonesian, Russian, and Turkish. It can be a real challenge for both translation buyers and language service providers (LSPs) to guarantee an acceptable level of quality. How can

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28 Language-Related Companies Made the Inc. 5000 List of Fastest-Growing Firms in the United States
Inc. magazine publishes an annual list of the fastest-growing private companies in the United States. This year’s list includes 28 companies dealing with language, from a technology, learning, or language services providers (LSPs) standpoint. All of these compares are growing at a significantly faster rate than the industry-wide average market

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Lionbridge Protects Its Connectivity Strategy with Purchase of Middleware Provider
Last week Lionbridge announced that it acquired Clay Tablet, a supplier of software that integrates content management systems (CMSes) with translation processes and technology. Lionbridge said that its new acquisition would operate as an independent company. We spoke separately with Clay Tablet founder and CEO Robinson Kelly and Lionbridge’s

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Will Going International Help LSPs Grow?
Most language service providers consider international expansion sooner or later. Some do it early on, while some wait to be more established to proceed. LSPs open offices abroad for a variety of reasons such as growing the business, improving client service, or developing a competitive advantage via low-cost production centers. However, whatever their

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Interpreting Survey Update
Common Sense Advisory research shows that the demand for interpreting services is growing, but suppliers have a tough time matching that demand to their supply of interpreters. Why is that such a problem? The most common type of interpreting occurs face-to-face or on-site. That means service providers have to deliver the right interpreter to the right

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Can Social Media Boost Your Language Services Business?
Social media provides a window for the rest of the world to learn more about language service providers and their capabilities. But we see too many LSPs take the plunge without developing a strategy or thinking about how social media will help them advance their larger marketing objectives. Too often, they have “joined the conversation”

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Of Indic languages and their mysteriously low purchasing power
Consider these three facts: First, India’s offline purchasing power is ranked third in the world, next only to the US and China. Second, huge swathes of Hindi, Bengali, Kannada, Telugu, Tamil and other Indian language populations are already online and the number is only set to skyrocket. Finally, the latest round of investment in Indian e-commerce

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At the stands now: The Language Services Market: 2014
Common Sense Advisory’s annual report on the language services market is a critical step towards focusing the gaze of mainstream business on translation and localization. This year’s report is just out and we present some highlights of the report below and the improvements we made by listening to readers: Growth continues, but slowly

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Landing the Budget to Translate: Not Easy for Buyers
Research from Common Sense Advisory shows that a typical buyer organization’s investment in translation and localization is minuscule compared to the revenue it enables. The budget for these areas generally represents less than 1% of total investment in marketing or R&D, even when staffing and technology costs are included. When managers

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RR Donnelley Takes a Stand on Technology
RR Donnelley (RRD), a US$11 billion company in print, digital, and supply chain solutions announced earlier this year it would buy MultiCorpora, a developer of translation automation software. Thirty days after the acquisition was completed, we spoke with Christophe Djaouani, Vice President and Managing Director of RR Donnelley Language Solutions

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Gambling on Machine Translation
We recently caught up with Russell Gowlett, an executive at PKR Technologies, to talk about PKR.com, a gaming website based in the Channel Islands. The site offers an immersive experience in online poker in a 3D environment with enough character customization to meet the needs of any aspiring Kenny Rogers. While the majority of PKR’s gamblers

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Low Salaries in Developing Nations Tempt Some LSPs to Offshore Their Production
Executives at language service providers need to invest wisely in people to maximize their compensation budget. For many LPSs, that means considering not only whom they hire, but where they work. In Common Sense Advisory’s recent survey on language industry salaries, we found that regional practices vary greatly. For example, you can hire 11 project

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Smaller, More Frequent Transactions Will Drive Translation Market Growth
The need for translation comes in many forms. It may be a brochure, a user’s manual, a contract, or an e-mail. Some jobs are big, but most are small. They may be fully predictable, tied to formal marketing campaigns and product launches. Or they might be last-minute reactions to new market requirements. Demand varies greatly in terms of languages

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Translation Management Developer XTRF Scores First Round of Funding
Last week, we spoke with Andrzej Nedoma, CEO of XTRF, a provider of translation project and process management software based in Poland. Nedoma told us that XTRF signed a “cooperation agreement” with Experior, a venture capital (VC) firm that will provide around US$2 million for product and company development. According to its co-founder

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If You’re a Fast-Growing LSP, We’re Looking for You
For nearly a decade, Common Sense Advisory has published rankings of the largest language service providers (LSPs) in the world. Our original list of 20 LSPs in 2005 grew to 186 companies on 10 global and regional rankings in 2013. Last year, we analyzed their year-over-year 2011 to 2012 revenue data to show which LSPs are growing the

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Are You Going to the Right Events This Year?
Language service providers (LSPs) cite trade shows and conferences as their most effective source of revenue-generating leads. Common Sense Advisory learned this in a survey on marketing strategies, with 371 executives and marketing individuals. Such events play a vital role in increasing brand awareness and speed up the trust-building process that

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