| 
   
1 - 25 out of 895
Voice Search: Five Tips for How to Prepare
Speech-enabled search allows people to access information much faster than they can through typing– particularly in languages such as Chinese, Hindi, and Japanese – and especially when fingers and eyes are occupied with driving or making equipment repairs.Customer expectations are already shifting as people take for granted the ability to

Read More...
Systematize Your Measurement Efforts with Formal Data Control and Analysis
Intel founder and former CEO Andy Grove wrote that, “Measurement against a standard makes you think through WHY the results were what they were.” Business-savvy organizations live by this dictum. They monitor various datapoints and develop key performance indicators (KPIs) – assessable values that show whether a company is meeting

Read More...
Facebook’s Data Scandal Underscores the Strategic Value of Content Worldwide
In addition to weighty issues related to privacy, data security, and transparency, global content is what brought Facebook CEO Mark Zuckerberg face-to-face with 44 members of the U.S. Senate this week. At the heart of the discussion was how the company plans to police harmful material while at the same time avoiding censorship. In his second

Read More...
Plan for the Future Now: Must-Have Languages for Global Enterprises
Last year, CSA Research investigated 137 languages with measurable internet activity to identify those with the top online economic potential. We divided languages into four tiers based on the share of the “world online wallet” they commanded. This examination revealed that as internet penetration, populations, and GDP rise, the number of

Read More...
Got Tech? Growing LSPs Require Specialized Gear
The question – since the earliest days of the computerized language industry – has been whether translation companies are so different than other service business that they can’t use generalized software. The argument was that generalized applications, such as FileMaker or Microsoft Word, with vastly more engineers, features, and user

Read More...
MT Reaches Human Quality? Maybe, If You Squint Really Hard
Microsoft decided to up its public relations game around machine translation. A recent blog post trumpeted that the company’s neural machine translation (NMT) system has reached parity with human translators for Chinese-English news text. Predictably, mainstream tech news turned the news into a general claim about MT now being as good as human

Read More...
Interpreting Technology: How Providers Are Joining Forces to Develop the Market
In October 2017, the heads of six interpreting delivery platforms (IDPs) met on the sidelines of the 6th InterpretAmerica Summit in Washington, D.C. They were determined to address a bottleneck in the development of the IDP market that had been identified over a year earlier in a CSA Research report on the subject – that is, applications designed

Read More...
Not Just Machine Translation: AI Makes Inroads in the Language Industry and Beyond
Neural machine translation has recently garnered the lion's share of attention for artificial intelligence (AI) in the language industry. Highly visible applications such as Google Translate and Microsoft Translator rank up there with self-driving cars in the public imagination. In addition, requirements for multilingual content are growing far more

Read More...
Organizing Sales Machines Capable of Repeatable Success
Despite the reluctance of some executives to hire and train more salespeople, growth for language service providers is closely tied to developing a high performing sales function. Using responses from CSA Research’s 2017 Global Market Study, we tracked the percentage of LSPs that reported a revenue increase over the previous year and compared

Read More...
Multilingual Support Knowledge Bases: How Does Yours Shape Up?
Multilingual knowledge bases (MLKBs) are an essential component for many organizations in today’s global economy. Many companies still try to adapt their legacy word-based repository into searchable documents online. However, this is not enough to meet the agile-ized, mobile-ized, and personalized requirements of their customers and prospects

Read More...
The Reality of the Language Services Sector in 2018 and Beyond
Business is looking good in the language sector. CSA Research’s business confidence survey of the CEOs of the largest language service providers found 2017 to be a growth year, and respondents optimistically entered 2018. Sector revenue and language output continue to rise as the content and code that power economies are becoming more global.

Read More...
South Korea in the Spotlight – Should This Market Be on Your Radar?
Winter sports enthusiasts – and the companies that sponsor them – are focused on the Olympics in, South Korea this month. This global sports event may prompt your organization to review jumping into South Korea for the first time. Or it may offer the chance to review your current investment level to prepare for the future. In either case

Read More...
When Support Becomes a Multilingual Conversation
Five or 10 years ago, most enterprises produced support documents, manuals, marketing, websites, videos, and other types of materials they then pushed out to the world for consumption by their audience. Although they might hear back from people who called in to support lines, this content usually disappeared into the ether where it either served its

Read More...
Is it Time to Drop a Language or Justify with ROI?
In any given year, web and mobile sites add and drop language support in response to a wide variety of macro-economic and business factors. In a detailed analysis of 2,648 global brand websites, CSA Research found that 26% added one or more languages in 2017. However, not all enterprises increased multilingual support. In fact, one in 10 removed at

Read More...
Business Confidence Survey Points to Continuing Growth in the Language Sector
In "The Language Services Market: 2017," CSA Research estimated that the language services and technology sector would turn over US$43 billion for the year, growing 6.97% over 2016. We also forecast that the market would continue its growth over the next four years, driven by increasing demands for multilingual information in written and spoken form

Read More...
Computer-aided Interpreting (CAI): The Most Unnoticed Innovation of 2017
Interpreters have historically used a variety to tools to prepare themselves for interpreting assignments. However, their technology choices have been limited to an interpreter console, interpreting delivery platform, or glossary. That’s about to change with the emergence of full-fledged computer-aided interpreting (CAI). What is CAI? CAI

Read More...
Six Steps to Ensure Japanese Linguistic Quality
The Japanese market is an attractive prospect for foreign companies that can succeed in it. In 2017, Japan accounted for 7.7% of the world's online economic potential, despite having just 3.2% of the global Internet-connected population ("Digital Opportunity: Top 100 Online Languages for 2017"). It's per-capita GDP is one of the world's highest, which

Read More...
Instituting a Corporate Language Hiring Policy Is Easier than You Think
How do you decide whether potential employees need to understand, speak, read, and write the same language that’s used at company headquarters? Which criteria should human resources (HR) and hiring managers apply when evaluating potential hires who will work out of regional offices? Based on recent consulting and advisory sessions with global

Read More...
Digital Convergence Opens Career Options for Localization Experts
In the evolving world of digital marketing, there is a shift happening that can benefit the careers of localization professionals with content backgrounds—and content experts with localization experience. The shift comes about as companies gather the strands of digital marketing, such as e-mail, landing pages, SEO, apps, blogging, click advertising

Read More...
The Journey to Project Management Automation
Automation has come a long way, leading now to its most advanced and buzzworthy state, artificial intelligence. AI refers to technologies that learn from training data and experience to perform tasks that would otherwise require human intelligence. When applied to a PM’s job, AI enables “lights-out” project management, in which software

Read More...
Build versus Buy for LSPs – It’s When, Not If
From their earliest stages, LSPs face the question of whether to build or buy the software on which they run their business. Triggers can include the need for differentiation, the need to tailor work processes for different customers and job types, or the requirement to stitch together disparate systems for monitoring and reporting. The question of

Read More...
Strong Websites Drive Sales: Strengths and Weaknesses of 305 LSP Sites
A strong website that delivers a clear and compelling message, tailored to your specific audience can help drive sales. It must succeed in both its content and its technical structure. In June 2017, CSA Research examined 305 websites from language service providers in depth. This number included all 191 of the top and regionally ranked providers from

Read More...
Gender and Family Survey and Panel Are Driving a Much-Needed Discussion
The recent CSA Research survey on gender and family in the language services industry reveals a mixed picture. Translation, localization, and related services are a female-dominated field, with about two-thirds of the workers being women. At the same time, the upper echelons of many companies reverse this polarity, with men taking a disproportionate

Read More...
Time for Commercial Software Vendors to Embrace Content and Agilize Workflows
New technology developments are stirring up the language industry, but the buzz mostly centers around neural machine translation (NMT) and artificial intelligence (AI). Something else is afoot that most observers are not discussing: the shift from monolithic to distributed systems. Microservices addressed via REST APIs promise to increase agility by

Read More...
On the Ground at LocWorld: Augmented Translation, AI, Gender, and More
CSA Research predicts the market for language services and technology will hit US$43.08 billion in 2017 and findings show it won’t be slowing down in 2018. This year represents an inflection point in the industry as many new technologies and approaches are starting to come online. Localization World is a tremendous opportunity to connect with

Read More...
1234567891011121314151617181920...

  
Refine Your Search
  Date
Skip Navigation Links.
Skip Navigation Links.




 
 
Terms of Use | Privacy Statement | Contact Us
Copyright © 2018 Common Sense Advisory, Inc. All Rights Reserved.