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Fundamentals of International Direct Marketing: Successfully Expanding Abroad

Globalization Excellence and Optimization

It is common to have difficulties in effectively managing and organizing efforts around globalization. There may be challenges in establishing languages and international release plans, knowing where to employ new tools and technologies, establishing a solid vendor strategy, or clearly mapping out your organization’s priorities.

Common Sense Advisory realizes that companies have a difficult time finding the time to do process improvement and strategic planning work on their own. It takes time away from daily production and business commitments. Not to mention, it can be daunting to learn the best practices in the market, benchmark from other successful organizations, and understand and assess the various available technologies. Wouldn’t it just be easier to hire someone to do this work for you?

Common Sense Advisory provides consulting services based on independent and unbiased assessment of the translation and localization operations for your organization. We recommend the best processes and tools to fit your needs. Our unique, modular methodology, called the GEO Program, is based on the investigating and evaluating all activities related to translation and localization:

  • Business Landscape
  • Team Structure – Players, Partners and Leaders
  • Program Management Technique
  • Internal and External Process Mapping and Development
  • Tools and Technologies
  • Budgeting and Cost Structures
  • Supplier Management
  • Future Planning

Our first step is to review your current situation and provide actionable recommendations specifically designed to meet your goals in excellence and optimization. We have designed this program to be flexible – we can focus on every aspect of your organization, or begin with a few areas of interest. We understand that a major priority is to reduce cost in complexity in translation and localization operations, all the while maintaining or increasing quality. Common Sense Advisory can help you achieve these goals.

Contact us for more information about the GEO Program and how Common Sense Advisory can help your company see better results in your localization organization.


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