Typical Vendor Briefing Agenda

As a localization technology or services supplier, you may request a vendor briefing with a Common Sense Advisory analyst. We conduct such sessions for our primary research on available technologies and services. We can schedule a face-to-face or telephone briefing.

We will consider all requests for briefings, but whether we schedule one or not depends on our research schedule and agenda. What do we discuss at a briefing? See a typical vendor briefing agenda.

Our business is helping users do their jobs better – and your product or service offering could be part of that assistance. The sole focus of a vendor briefing is to help our analysts understand your offering – and how it helps language, localization, and development staff in creating localized products, services, websites, documentation, and applications. We usually discuss the following topics during a briefing.

Company Information

• Who's who among the participants
• Brief history of your company
• Financial performance
• Sales model (direct or channels)
• Customer names

Positioning

• What you bring to the market
• Market drivers and current business issues
• Competitive differentiation
• Target markets and verticals
• Success stories

Product or Service Portfolio

• Product discussion (features and benefits)
• Supporting tools, services, and methodologies
• Partnering strategy
• Delivery model

Futures

• Vision for the next few years
• Growth plan (organic, M&A, partnering)
• Three points you want the analyst to remember about your company

Interested in telling us what you're up to and why buyers should care? Request a briefing.