Latest Research
What kind of financial return should your company expect when you localize its products? If you translate your marketing website, will more people buy what you're selling? Or is English enough for both products and the websites that market them? This report tackles those oft-asked questions with an eight-country survey of 351 business buyers.
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Since the beginning of 2005, we have conducted quarterly business confidence surveys of buyers and suppliers using an OECD-style questionnaire. In this Quick Take, we look at the raw data for language service demand in the third quarter of 2008, what respondents expect to see for the final three months of the year, and how this all stacks up against our data from the second quarter.
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Figuring out what quality means is not an easy process. It's a long road, along which many lessons are learned. Buyers told us that they found it very difficult to define, measure, and assess quality. Those who purchase translation services for large global companies also feel that over time, their methods, technology, and knowledge regarding translation quality - and how to achieve and maintain it - are improving. In this Quick Take, we provide insight into the recurring themes that emerged in our conversations to help vendor.
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In the course of analyzing developments in the translation and localization
industry, Common Sense Advisory sometimes encounters companies that have
ratcheted innovation up a notch -- by the business model they use, the technology
they employ, or the vision they promote. This Quick Take describes four creative
companies that are poised to shake things up in the language services space --
Adaquest, CSOFT, DotSUB, and ProZ.
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How do vendors and purchasers of translation services view quality? Where do their ideas about quality align, and where do they diverge? Based on our surveys of both groups, this 19-page report discusses the differences between buyer and supplier perspectives on the topic of translation quality. This report reveals the differences in viewpoints between LSPs and their clients in the areas of vendor humility, customer service, branding importance, linguists' subject matter expertise, and more. It also provides suggestions for closing the quality gap.
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Global Watchtower
26 November 2008
by: Nataly Kelly
What do you get when you bring together a country’s Commissioner of Official Languages, translation and technology providers, and expert speakers under the auspices of a language industry association? A stand-out language industry event, that’s what.
This was the combination of elements that combined to make the Canadian Language Industry Showcase a success. Held in [...]
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25 November 2008
by: Renato S. Beninatto
Microsoft, Oracle, and VMWare went to Argentina to tell some 170 delegates from ten countries which flavor of Spanish they prefer for their software in the first event organized by the Localization World producers south of the Equator. Although several badges were never picked up from the registration table by those participants forced to stay [...]
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18 November 2008
by: Renato S. Beninatto and Nataly Kelly
When companies brief us, we always ask how business is going. These days, the table is turned, and companies are increasingly asking us, “How’s business in general for the industry?” In some recent conversations with LSPs, we have probed for feedback about the unrelenting flow of bad economic news and how — or if — [...]
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13 November 2008
by: Donald A. DePalma
Our post on open-source translation management systems (TMS) generated reactions from suppliers to that sector. One comment from SDL requires a clarification of a statement that we made, so we figured that it was time to clear up some questions that have been popping up since SDL began briefing WorldServer customers on its plans for future [...]
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12 November 2008
by: Benjamin B. Sargent
In late summer 2008, we asked translation buyers for their views on technology independence among their software and language vendors (read about LSP views here). Over half the 30-plus respondents hailed from North America; 35 percent were from Europe; the balance were scattered across that amorphous continent known as “Rest of World.”
Our first question [...]
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28 October 2008
by: Nataly Kelly
In early September, we issued a call for participation to invite thousands of LSPs to participate in a new report that would profile some of the more creative and innovative suppliers. Typically, when we announce a new survey on anything from an acquisition to quarterly business confidence, we see hundreds of responses within a [...]
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23 October 2008
by: Benjamin B. Sargent
More than three hundred industry insiders gathered in Madison, Wisconsin last week for Localization World. It was a somnambulistic event, numbed by economic uncertainty and a looming slowdown in the global economy. One topic threatened to wake the sleepers — the recent roadmap announcement of the GlobalSight Open Source Initiative. Welocalize purchased the system [...]
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6 October 2008
by: Nataly Kelly
In the past few weeks, interpreters have been in the headlines nearly every day, representing a few steps forward — and backward — for the overall profession. Here are some of the latest trends in the spoken language space:
Worldwide, interpreters struggle for better conditions. Advocates in Korea are discussing the adoption of a court interpreter [...]
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