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Independent market research about business globalization -- best practices, technology, and translation services

Whether your company is globalizing a website, localizing a product to international requirements, or translating documents, our research and consulting can help. We focus our decades of experience in practical business globalization on the organizational structures, business process, language services, and software to get the job done.

Common Sense Advisory helps Global 2000 companies operationalize, benchmark, optimize, and innovate industry best practices in translation, localization, internationalization, and globalization.

Latest Research

For Members Only
Certification Fixation in the Interpreting Field:

Nurturing a seed sown in May 2007, Language Line Services (LLS) made public this week its support for a pilot of a national medical interpreter certification test by May 2009. What provoked this interest in certifying medical interpreters? Why is the telephone interpreting pioneer parting with its own precious dollars to fund these efforts? We have a few ideas. Members Only

For Members Only
Interpreting Creeps toward Automation:

While the majority of spoken language services are still provided in person, the sheer enormity of the market demand has led to the development of remote interpreting through telephone and video-conferencing technologies. Interpreters depend more on machine-based assistance, engaging in what we call computer-assisted interpretation (CAI), with each passing day. Members Only

For Members Only
India beyond English:

Google aims to break the Indian market open for web marketers, first with search in five Indic languages, and now with Google Translate. In this Quick Take, we give you the rundown on how the "pajama effect" plays out in India -- what languages web marketers will need in order to reach consumers at home in this vast, if incipient, online market.

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For Members Only
The Price of Translation:

Translation is an indispensable ingredient of business globalization. A thicket of technology, business practices, regulatory compliance, and marketing issues play themselves out in intricate combinations, but translation always remains at the core. So the question "What does translation cost?" is both a reasonable starting point and one of the most frequent questions that clients ask us. For this report we surveyed nearly three hundred language service providers on their prices for translating documents in six dozen language combinations, to and from English.

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Localization Vendor Management:

This report focuses on managing the suppliers you use for language services such as translation and localization. Nearly 90 percent of companies outsource some or all of their translation and localization work. Many use a stable of language service providers and freelance translators to meet their needs in product localization, website globalization, in printed collateral, online help systems, knowledge bases, technical user guides, and training materials. Learn how to do it better. More...

 

Global Watchtower

13 May 2008

Language Line Still Full Throttle on Certification

by: Nataly Kelly
Last week, Language Line Services announced the results of its latest forum on medical interpreter certification. Switching things up from last year’s Boston location, the event took place on the opposite side of the country in Portland, Oregon, one of a growing number of states with formal programs for medical interpreter certification. As usual, when [...]
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6 May 2008

Google Takes Multilingual Approach in India

by: Benjamin B. Sargent
While there is no evidence yet online, Google has announced its Translate tool will now support Hindi, Tamil, Telugu, Kannada, and Malayalam, the most widely spoken languages on the sub-continent. Google search has been available for some time in 5 Indic languages, as well as sprinkling of other functions, such as posting text scraps in [...]
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21 April 2008

Collaboration, Community, Crowdsourcing, User-Generated Content — or How Facebook Gets Free Translations

by: Renato S. Beninatto
New concepts like “collaborative translation” and “crowdsourcing” have taken the stage in language services. As often happens during transitions, the terminology that describes these new phenomena is squishy. Recent news about Facebook getting translations done for free has reinvigorated the discussion. Let’s clarify what we mean by these terms. Since we first started discussing [...]
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14 April 2008

Asia Online Aims to Meet Asian Content Demands with MT+

by: Donald A. DePalma
For the last dozen of so years we’ve heard ourselves incessantly reminding everyone that the “www” in most URLs means “worldwide web,” while the “e” in “e-commerce” all too often stands for English. Our research on e-GDP (online GDP) and the Availability Quotient demonstrated that many companies still have a long journey before they can [...]
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Recent News

"The Road Warrior's Guide: Buenos Aires"
in Fortune magazine

28 April 2008

The co-founder of Common Sense Advisory, Renato Beninatto, i More...

"Translation as a Competitive Advantage,"
as seen at Chief Marketer

24 April 2008

Whether your company translates websites, marketing material More...

"Facebook Asks Users to Translate New Versions for Free"
by The Associated Press

18 April 2008

The three-year-old social networking phenomenon Facebook, wo More...

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Press Releases

13 May 2008

Interpreting Services Industry Added to Common Sense Advisory’s Research and Consulting Expertise; Nataly Kelly Joins Analyst Team

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29 April 2008

Expansion to Australia and New Zealand Region (ANZ) Announced

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20 February 2008

"Localization Vendor Management" Research Report Details Best Practices for Managing Language Service Providers

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Upcoming Events

Telephone Interpreting

Dublin, Ireland

17 May 2008

Collaborative Translation Colloquium


Palo Alto, California

5 June 2008

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