Events

Attend the all new international marketing seminar presented by the Direct Marketing Association and led by Chief Research Officer of Common Sense Advisory, Don DePalma; VP, Global Knowledge Network Services at the Direct Marketing Association, Inc., Charles Prescott; and Worldvu LLC Owner and International Council member Merry Law. All media are covered and numerous examples of successful, and unsuccessful, campaigns will be discussed. Designed for those just beginning to explore international markets -- starting with how to evaluate your products for foreign markets all the way through mailing and delivery. To register visit www.dmagoingglobal.org or call +1.212.790.1500. Please mention Key Code CSA when registering.

Moderated by Renato Beninatto and Don DePalma, the Collaborative Translation Colloquium brings together companies that use crowdsourcing, community, and collaboration in their localization processes to discuss When, Why, and How to use this approach. Panelist include Facebook, Plaxo, Microsoft, and Sun Microsystems.

As drug development expands globally, pharmaceutical project managers need to master management techniques, tools, and measures that transcend language, cultural, and geopolitical barriers. Pharmaceutical and other life sciences companies selling their products internationally typically adapt the offer, the product itself, the language, the website, the marketing collateral, its way of selling, how it delivers the product, and who supports it to the needs of doctors and other consumers in their target markets. This presentation will outline the need, best practices, and enabling technologies for managing this critical function.