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Fundamentals of International Direct Marketing: Successfully Expanding Abroad
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Madrid Breakfast Seminar
April 10th, 2008
from 9:00 am to 11:30 am
Buyers of translation and localization services of all sizes frequently approach Common Sense Advisory with Vendor Management issues. From integration concerns related to the adoption of new technologies and merger & acquisitions to vendor selection and certification; it seems that every company is looking for a better way to outsource its services. Common Sense Advisory’s survey shows that 18% of buyers of language services would like to bring translation in-house and avoid the aggravation of dealing with outsourced vendors. At the event we will cover the following topics - Vendor Consolidation and Centralization
- Decentralized Vendor Models
- Investing in Translation Management Systems
- Insourcing
- Working with Multiple Vendors in a Single Technology Platform
- Community Localization Strategies
Who should attend? - Practitioners, planners, decision makers, anyone else who is responsible for setting or advising product, website or corporate globalization strategies.
- Localization Directors and Managers
- Website Strategists
- International Marketing and Communication Executives
- International Product Managers
- Corporate Globalization Executives
Why attend? - To benefit from the best practices
- To benefit from the trends outlined by champions in the globalization arena
Learn how champions tackle their Localization, Globalization and Vendor Management issues Cost of event: € 100.
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Consulting Services
Specialized consulting targeted at your specific international business needs.
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