CustomerCentric Selling® for LSPs

CustomerCentric Selling® empowers salespeople to focus on their prospects’ business goals rather than on their products and services. For sales training to be effective salespeople should practice selling their own products and services. To achieve this, Common Sense Advisory has teamed up with Customer Centric Systems to create a workshop that is customized to the particular selling environment of translation and localization companies.

Cannot make it this time? Let us know where you would like to see a workshop in the future or if you would like to be notified of our next event.

The course materials are customized with the language industry's message, products, and services along with actual customer call scripts, letters, and sales cycle plans. Your salespeople will be given both the skills to sell as well as the messaging that sells.

Large translation companies like BGS, SDL, Lionbridge, and Moravia use this methodology, which is now made available to any size company in the industry.

Among other topics, this three-day seminar will address common selling difficulties, such as:

1. Making presentations versus having conversations
2. Offering opinions versus asking relevant questions
3. Relationship-focused versus solution-focused
4. Prospecting users versus targeting business people
5. Relying on product demos versus relating product usage
6. Need to be managed
7. Attempting to sell, persuade, convince versus empowering buyers to buy

For a detailed list of the seminar objectives, click here.

Location	Venue: Hotel Silken St. Gervasi Barcelona, Spain
Dates	April 28-30, 2009
Instructors	John Flannery and Renato Beninatto
Fees	Fee: $ 2,750. Click here to go to the order page. Prices on the order page are in U.S. dollars, but will be converted into your currency by your credit card issuer on your credit card statement.
Fine Print	This fee includes course materials, breakfast, lunch at the conference location, and coffee breaks on all days of the workshop. Airfare, lodging costs, meals (other than lunch), and other travel costs are not included. The workshop will be conducted in English.
Cannot make it this time?	Let us know where you would like to see a workshop in the future or if you would like to be notified of our next one.