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How to Better Understand Buyers of Language Services


Language service providers need to understand how enterprises think and act in order to sell to them more effectively and to retain them over time. How much help prospects and clients require depends on how evolved they are on the localization maturity model (LMM) scale. Understanding the clients’ challenges enables LSPs to customize their offering and provide localization managers with arguments to increase or maintain their budgets, improve turnaround times, reduce headaches, and more.

Data Sources

  •   Global 3000 Buyers
  •   Global 18,000 LSPs
  •   Global 3000 Consumer Panel
  •   Global Technology Vendors

 

Based on independent qualitative and quantitative research, we share with LSPs the most comprehensive and important data and insights to help them:

  • Speak buyers’ language
  • Benchmark buyers’ maturity
  • Refine market segments
  • Identify opportunities
  • Service customers better
  • Penetrate accounts more easily

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