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Sales Cookbook – Intro: The Recipe to Achieve Repeatable Sales Success
June 28, 2017
June 28, 2017
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Language service providers – in particular small and mid-sized ones – often ask us, “How can we increase sales? Where do we start? How can we build the best sales team?” We developed the CSA Research “Sales Cookbook” to provide a systematic approach for LSPs to generate repeatable and sustainable sales growth. We compiled the results of years of research, sales training sessions, and advisory sessions on the building blocks that are in place at the most successful sales organizations. This introductory module presents the CSA Research “Sales Cookbook” approach and how the 12 modules in the series fit together.
Who Should Read This
Anyone looking to get familiar with the CSA Research “Sales Cookbook” approach
Anyone ready to start “cooking” and understand how to use the various modules
Basics about the CSA Research “Sales Cookbook”
Learn the Ingredients of a Comprehensive Approach to Sales
Conduct Self-Assessments before You Start
Sample Questions We Address
Why use the CSA Research “Sales Cookbook” approach?
What are the ingredients to sales success?
What happens if you’re missing some of those ingredients?
Does your LSP have a sales-oriented approach?
How can you tell how evolved your sales operation is?
Other Titles in This Series
This file is part of a 12-piece series.
Intro: The Recipe to Achieve Repeatable Sales Success
Planning: Plot Your Destination
Differentiation: Prepare to Stand Out
Goals: Quantify Your Objectives
Markets: Target the Right Segments
Pipeline: Generate Leads
Communication: Engage Prospects
Playbook: Prepare Your Moves
Tools: Power Your Effort
Staffing: Design the Job
Management: Oversee the Implementation
Account Management: Nurture and Develop Clients
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How to Drive Translation Sales
Strategic Planning for LSPs
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