Website Globalization Case Study: Booking.com
by Benjamin B. Sargent
February 15, 2013
February 15, 2013

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In Common Sense Advisory’s 2012 study of the most globalized sites in the world, Booking.com racked up an impressive Global Web Score of 9.29, placing it in fourth place after Facebook, vk.com (a popular Russia-based social networking site), and YouTube (see “The Top 100 Global Websites,” Dec12). In this brief, we look at how this lesser-known brand achieved such high marks using a combination of language selection, best practices in metanavigation, and plenty of global social engagement.

  • Global Leaders
  • Technology Vendors

Pages: 4

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