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Translation Quality Tools Heat Up: Three New Entrants Hope to Disrupt the Industry
For several years, the field of quality checking tools has been largely stagnant, with incremental updates to established tools. Recently, TAUS’ Dynamic Quality Framework (DQF) and the EU’s Multidimensional Quality Metrics (MQM) have set the stage for new developments in quality assessment methods thanks to their new methods and push for

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When Linguists Do More Than Translate or Interpret
CSOFT (#22 on our global list of the 100 largest LSPs) has banked on mobile being a driving force behind language needs. In December 2015, the company released Stepes (pronounced /'steps/), a human-powered mobile translation app designed to mobilize professional translators and Uberize the world’s bilingual population in the process. Last year

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Benchmark Your Globalization Journey Using Localization Maturity Model 3.0
How many times have you heard that "localization is special" or "globalization only affects a few departments?" Probably more than you can count. Why are these attitudes still held by otherwise informed middle managers and executives? Because localization or globalization doesn't register as a business process for them. How can you gain their attention

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AMPLEXOR Acquires Sajan: Why Some Acquisitions Matter More than Others
Last week Luxembourg-based AMPLEXOR (#9 on CSA Research's 2016 list of largest LSPs) acquired U.S.-based Sajan (#30) for US$28.5 million. This amounts to US$5.83 per share for publicly-traded Sajan, a 46% premium over the current share price. Because Sajan will go private, it has substantial disclosure and shareholder protection requirements under the

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The Constant Challenge of Source Content Quality
Turning something that's perceived as cheap or ugly into a more valuable or beautiful object has been the goal of alchemists through the centuries. Many languages have expressions that echo their quest to turn lead into gold. An English proverb maintains that you can't make a silk purse out of a sow's ear. The French take a different animal to task

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Will the Language Industry Outpace the Growth of the Global Economy?
The language services and technology market is US$40 billion and is growing at 5.52% per year. Business media such as Fast Company and Inc. cite these figures, as do language industry publications, trade associations, supplier websites and press releases, business books, and academic articles. These numbers are also referenced in bank loan applications

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When Language Technology Promises Vacation Romances – But You Better Have a Backup Plan
Imagine yourself in a café in Paris or on a beach in Cancún, running into some gorgeous human specimen you just can’t help but approach. You walk up to the person, offer them a hearing device, and point for them to put it in their ear while you pop one in yourself. Then you launch an app on your smartphone and start communicating

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A Cynic’s Guide to “Winning” at Machine Translation
Every new development in the field of machine translation (MT) is accompanied by a set of numbers that purport to show dramatic improvement in terms of quality, usually BLEU or METEOR scores. These measures use a scale from 0 to 100 to quantify how similar the MT output is to one or more human translations of the same source text based on a mechanical

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Time to Google-Up! International SEO Best Practices for Global Brands
Most online customer journeys mapped by brands begin with search. Yet many international brands tell us their implementation and processes for SEO remain unorganized and half-hearted. For most, international SEO is a future goal, while teams are “still working out” how to proceed with English or another home-market language. Virtually all

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Driver’s Education: Connected Cars Pose New Localization Challenges
It wasn't new handsets or mobile services that garnered the most attention at the recent Mobile World Congress in Barcelona. Instead, it was automobiles: Intel's 5G-enabled autonomous car, Peugeot's Instinct concept vehicle, and flying car prototypes such as the AeroMobil. If any industry exemplifies disruptive change these days, it's the car industry

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Game On! Motivate Translators and Interpreters with Gamification
Is your company looking for ways to increase translator and interpreter efficiency, boost motivation, increase your teams’ output, and focus team members on billable work? Is simple compensation not enough? If so, maybe you need to look beyond tools, processes, and word rates to make work seem less serious by introducing something missing from

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Localization Demands Morph to Support Mobility, Speech, and Intelligence
While often complex and costly, localization is a well-established practice at many companies. CSA Research's interviews and surveys with both Global 3000 companies and language service providers show that the best of these organizations have tamed the rhythm of localization – processes and schedules are understood and under control

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How to Drive Localization Momentum and Keep Global Revenue Flowing
Successful globalization requires commitment across the enterprise. Even high-performing localization teams must lobby other corporate functions to support international markets. They don't have the power to mandate fully localized e-commerce infrastructure, local data security compliance, or appropriate in-country hiring practices without buy-in from

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The Unstoppable Wave of Development in Interpreting Technology
Situations where individuals don’t speak the same language abound. Settings for interpreting range from courts, to health care, immigration, public safety, tourism, and trade. CSA Research tracks interpreting technologies that support the coordination and delivery of interpreting services. Changes are happening rapidly in this growing market sector

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Augmented Translation Powers up Language Services
Language services today stand on the cusp of a disruptive transformation that will redefine how professional linguists work. This shift will come from the availability of ubiquitous artificial intelligence (AI) that extends their reach and capability and makes them far more efficient than they could otherwise be. CSA Research calls this new professional

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Zero-Shot Translation Is Both More and Less Important Than You Think
Recent advances in neural machine translation (NMT) represent a significant step forward in machine translation capabilities. Although most media coverage has significantly oversold the technology, one of Google’s announcements may actually be the most important one in the long run – the first successful deployment of zero-shot translation

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CSA Research Launches Annual Survey of Language Services and Technology Market
CSA Research launched the Annual Survey for our thirteenth review of the market of language services and technology. Click here to take the survey – or visit http://tinyurl.com/hms85pe. We conduct primary research that recognizes the vital role language has in business functions. This research creates more visibility and business for language

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Mobile-Forward Design Grows Global Market Share
Increasingly, B2B and B2C companies alike provide an app-like experience for their brand websites. Today, more than 50% of searches, globally, take place on mobile devices. Sure, people that carry handhelds still download apps for handling frequently repeated tasks, like checking the weather, but otherwise expect to perform app functions via their mobile

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Is Neural MT Really as Good as Human Translation?
By now, most language professionals have seen that claims that neural machine translation (NMT) is delivering results as good – or almost as good – as human translation. If these claims – which have been repeated in the mainstream tech press without much examination – are accurate, it is only a matter of time before human translators

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A Forum for Objective Discussion about MT Technologies
Developers of machine translation (MT) technology have become increasingly active in announcing major architectural enhancements that promise to deliver substantial gains in output quality and decreases in training costs. Journalists in mainstream media have picked up the MT industry's neural networking theme and predicted universal communication. But

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CSA Research Launches Pro Bono Survey on Gender in Language Services
CSA Research is running a pro bono survey on how issues related to gender affect individuals who work in language-related jobs, both on the supply and demand side. It is open to any individual who works with language services – such as translation, interpreting, localization, internationalization, or language technology – in any capacity

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Market Research in a Post-Fact World
The "yes" vote on Brexit and the election of Donald Trump surprised many media outlets, pollsters, analysts, and political experts. Those that predicted a different result emerged as the biggest losers of public confidence in their forecasting ability. Meanwhile, the U.S. election added the memes of fake news, fauxtos, and foreign interference to the

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Developing Interpreter Talent through Fellowships
Users of interpreting services don’t like gambling with unproven talent. It’s a lot easier – and a lot less risky – to rely on resources that you already trust rather than try out new ones. This aversion to risk makes it really hard for recent graduates of interpreting programs to break into the profession. Recognizing its own

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Lionbridge Acquired by H.I.G. Capital
In our annual report on the state of the language industry in June 2016, CSA Research observed that "uncertainty reigns at four of the five largest companies." Recent and upcoming events will remove much of that feeling for all five. On January 18, TransPerfect (#2 on our list of the 100 biggest providers) goes back to court for what should

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Which of 2016’s CAT Offerings Will Disrupt the Market in 2017?
In 2016 we have seen more than the usual number of new offerings in language technology that claim to be something new or disruptive. CSOFT has bet on chat-based mobile translation with its Stepes platform, which strips away most of the traditional CAT paradigm. Google, Microsoft, and SYSTRAN have made major announcements around neural MT and captured

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