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Why Do Firms Still Fail at Global Digital Transformation?
If your organization is in the process of implementing a digital transformation initiative – whether limited to the global customer journey or expanded to reboot your entire business model – you know that it’s difficult and even overwhelming at times. CSA Research conducted C-level executive interviews at buy-side organizations and

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TAPICC – Because No One Has Time for Closed Systems
The history of standards for data and file exchange formats in the language industry goes back to the Localization Industry Standards Association (LISA) in the 1990s, which spearheaded the efforts around TBX, TMX, and GMX.  The Organization for the Advancement of Structured Information Standards (OASIS) organized the DITA, ebXML, XLIFF, and many

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Translating the Library of Babel
In his short story “Library of Babel,” Argentine author Jorge Luis Borges describes a building of seemingly limitless extent that contains, in no particular order, every possible 410-page book that can be written using Roman letters. Stephen L. Peck’s novella A Short Stay in Hell is the narrative of an individual who has been condemned

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Why Do Some LSPs Seem to Grow More Easily Than Others?
The market for outsourced language services and supporting technology grew 7.99% to US$46.52 billion from $43.08 between 2017 and 2018. When CSA Research analyzed 531 responses to our annual global market survey, we computed that 64% of respondents experienced an increase in revenue. However, all providers don’t share the same experience.  To

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Link Multilingual Customer Care to Global Digital Transformation
In the past two years, most organizations interacting with CSA Research have undertaken some form of global digital transformation – whether it’s reimagining the entire company from top to bottom, or a narrow focus on re-vamping particular phases of the customer journey. One of our findings is the lack of attention paid to post-sales support

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The Sound of Silence – Extinct Languages Disappear Without a Trace in Brazilian Museum Fire
The Museu Nacional inferno in September shows how easily physical artifacts disappear. The famous museum’s 20 million artifacts included not only insects and fossils, but garments, tools, and documents of indigenous peoples collected over hundreds of years. Tragically for anthropologists, linguists, and musicologists, it also contained recordings

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Essential Data to Support the Strategic Planning and Budgeting Season
Many readers of this blog are gearing up to work on strategy development and budget forecasting for next year – whether they work in the B2C, B2B, or non-profit sectors. To support you in that endeavor, below we provide three datapoints that will resonate with financial, marketing, and engineering executives as you present your ROI proposal for

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Brown M&Ms and Bad Locale Tags
In the 1980s, the American rock band Van Halen became famous for including a requirement in contracts with concert venues that they provide a bowl of M&Ms candy with all of the brown ones removed. At the time, this was widely seen as an example of how out of touch rock musicians were with reality, but it actually served a purpose. The band’s manager

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CSA Research Business Confidence Survey: CEOs of LSPs Project a Strong 2018
In January 2018, CSA Research reported on the business outlook on 2017 and early 2018 based on a survey of 85 CEOs of the language service providers in our list of top 100 providers. In August and September 2018, we surveyed respondents on their mid-year results and their predictions for the rest of the year. This latest installment of the CSA Research

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Translation Proxy’s Role in Global Content Strategy
Offering a website, mobile app, or enterprise application in another language can require a laborious and costly development project with specialized translation technology, workflows, and personnel. Some major brands have taken a simpler approach, instead relying on a translation proxy server that works alongside their websites or apps. In this

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Global Digital Transformation: Latest Survey Results from CSA Research
What’s pushing even slower-moving companies to jump on the digital transformation bandwagon? There are several reasons, but one of the biggest is that their competition at the level of digital customer experience now includes competitors outside of their own industries in the form of Amazon, Facebook, their local equivalents, and similar

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Intelligent Content Goes Global
Intelligent or smart content has been a dream since the late 1990s. The concept refers to text, data, and audio-visual materials that contains machine-interpretable information describing its structure, giving some guidance as to its meaning, and defining its relationship to other content. Various technologies have tried to deliver on the promise of

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Common Questions That LSP Sales Managers Face
Growth is an evergreen topic for language service providers (LSPs). Those that struggle to increase revenue want to figure out how to formalize their sales function, while those that already have positive sales numbers want to grow more or do it more sustainably. The fourth quarter is sales and marketing prime-time. Not only it is a critical to finish

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LSPs: Become Memorable by Being Relevant
Language service providers often tell CSA Research that they struggle to get visibility and brand recognition. They feel that their marketing and sales efforts fall on deaf ears so meeting sales targets becomes difficult. Most buyers receive e-mails and calls from legions of Language Service Providers (LSPs) that have undifferentiated messages. As

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Succeeding in Chinese-Speaking Markets Requires Special Attention
Language is the one of the most personal components of the customer journey. Ideally, you would be able to use a single variant of any language for any country where it's spoken, but the reality is that sociocultural and political facts require supporting the right dialect of a language in your target markets. The starting point for most planners is

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Google Hits a Globalization Trip Wire: Censorship
Only months after rising up to squelch a product being developed by Google for the U.S. military, employees of the tech giant are protesting again, this time after reports surfaced about a Google Search product being readied for the China market. The new Android phone app would automatically filter out results from blocked websites, return blank results

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What Your Organization Can Learn from Apple’s Trillion Dollar Market Valuation
Apple recently made headlines as it became the first U.S. firm to achieve a market value of a trillion dollars. Why didn’t companies such as Microsoft – once Apple’s fiercest competitor – beat it to the punch? Apple’s resounding success is in part due to its long-standing commitment to excellent internationalization that

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Making the Web World Wide: The W3C Launches a New Internationalization Initiative
Last month the World Wide Web Consortium (W3C) announced its new Internationalization Initiative as a way to boost its long-running activity in this area. CSA Research spoke with Richard Ishida, who leads these efforts, to learn more about its plans and what they mean for the language industry. He described an ambitious effort to identify – and

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Planning for the Onslaught of Artificial Intelligence
In Ernest Hemingway's novel The Sun Also Rises, Bill asks, "How did you go bankrupt?" Mike answers, "Gradually and then suddenly." Both buyers and suppliers of language services and technology have had a similar experience with the evolution of artificial intelligence. After decades of science-fiction depictions of AI and fits and stops in the actual

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Gender Survey for Latin America Shows Importance of Regional Knowledge
In 2017, CSA Research conducted the first large-scale, pro-bono, survey-based research on gender issues in language services. With over 2,000 respondents, the findings provided objective and reliable information about how women and men involved in the industry perceive these issues. On the eve of the #metoo movement, the report kicked off industry-wide

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Six Steps to Win Buy-In for Your Localization Budget
Need help with building effective business cases and presentations that lead to increased investment to drive global growth? CSA Research recently analyzed data from 20 global companies to determine what works and what does not when making the case in front of executives. Here are six actions you can take to improve the likelihood that your

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Who’s Looking Out for Global Digital Transformation?
It’s rare to go for more than 24 hours without receiving an e-mail that references “digital transformation” in some way. Organizations of all types – commercial, government, NGOs, non-profits, and educational institutions – spend a lot of time discussing the challenges and changes required by digitalization. But who’s

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“Hey Google, Can I Search Your Car?” Court Rules That Free MT Isn’t Enough for Legal Scenarios
In recent months, we have increasingly heard from enterprise localization groups that their executives are pushing for the adoption of neural machine translation (NMT), driven largely by a very successful public relations campaign from Google that has touted the very real improvements in NMT over the past two years. Unfortunately, some business leaders

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Global Content Drives a US$46.52 Billion Market
In January, the World Bank observed that, "for the first time since the global financial crisis, all major regions of the world are experiencing an uptick in economic growth." CSA Research's 14th annual study of the language services and technology market demonstrated that the language sector has benefited from that good fortune. It grew at 7.99% over

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Are You Ready for the Challenge of Machine-Generated Content?
User-generated content (UGC) has garnered a lot of attention due to the challenges it poses for localization, such as an abundance of spelling errors, the extent to which its meaning depends on context, a lack of consistency, and time sensitivity. But even as enterprises and language service providers (LSPs) struggle to deal with it, another type of

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