| 
   
1 - 25 out of 17
You Have Responsibility for Global Digital Content – Now What?
As companies come to terms with the central role that content plays in the customer journey – from building awareness through purchase and onto customer care – their digital marketing teams and localization groups are tasked with content creation, adaptation, and rollout at the global level. During a recent CSA Research Symposium in

Read More...
Hard Data to Support Global Growth
Are you making a case to add new languages, expand the number of content types, or launch a full-blown, enterprise-wide globalization strategy? CSA Research has been very busy this year analyzing and publishing hard data to enable you to position your initiatives as investment proposals to support global growth. As you present your strategic plan

Read More...
Financial Benchmarks to Move Business Process Globalization Forward
One of the most frequent questions that CSA Research analysts are asked is how a translation team can help the rest of the company do a better job marketing to, selling to, and caring for local markets around the globe as well as multicultural ones in their home country. After all, it's usually not their mandated responsibility to support enterprise-wide

Read More...
As the World Turns: The Changing Fortunes of Online Languages in 2017
Big changes are afoot in cyberspace. In recent years, populations in Africa, Asia, and Oceania surged online with the aid of cheap data plans and government investments. In Myanmar, for example, the mobile grid went up in 2014 and a total population of 53 million now shows 33 million subscriptions, with 80% smartphone penetration and over 50% with active

Read More...
Mobile-Forward Design Grows Global Market Share
Increasingly, B2B and B2C companies alike provide an app-like experience for their brand websites. Today, more than 50% of searches, globally, take place on mobile devices. Sure, people that carry handhelds still download apps for handling frequently repeated tasks, like checking the weather, but otherwise expect to perform app functions via their mobile

Read More...
A Lesson in Global Customer Experience from Whatsapp
To address even half the online opportunity, it already takes four languages. To capture 98% of the online audience – and 99% of the entire world online wallet – requires 64 languages. However, in 2017, building multilingual websites to serve those markets will take a company only so far. Why? Visitors and customers expect more than a simple

Read More...
Data-Driven Research to Grow Your Global Business
How can you prove to your management team that their investment in localization is paying off? How do you persuade them to increase your funding? How can you convince them that sustained global growth depends on all corporate functions globalizing their business functions appropriately? These are just a few of the areas that we're analyzing as CSA

Read More...
Landing the Budget to Translate: Not Easy for Buyers
Research from Common Sense Advisory shows that a typical buyer organization’s investment in translation and localization is minuscule compared to the revenue it enables. The budget for these areas generally represents less than 1% of total investment in marketing or R&D, even when staffing and technology costs are included. When managers

Read More...
2013 WOW Benchmarks for 116 Economically Significant Digital Languages
Last week Common Sense Advisory published its annual update to the total online population (TOP) and world online wallet (WOW) numbers, including the details on 32 new languages. Today we released the top 30 languages on that list to non-members, along with an explanation of the data and benchmarks. Below, we suggest how they can be used for strategic

Read More...
Silicon Valley Conference Focuses on Yin and Yang of I18n and L10n
More than 150 engineers, product managers, and content creators gathered in Silicon Valley this week for the Internationalization and Localization Conference to hear lessons learned from companies like Adobe, Autodesk, Cisco, Intel, LinkedIn, Rearden Commerce, Twitter, Yahoo, and Zynga. Several companies relatively new to the internationalization (i18n)

Read More...
It's the Global Economy, Stupid!
This year's U.S. election campaign has begun echoing the core economic theme from Bill Clinton's successful 1992 run for the presidency -- "it's the economy, stupid." Meanwhile, second-quarter results from major American companies underscore our advice on how to recession-proof your business -- seek opportunity abroad while your economy is in the doldrums

Read More...
Publicly-Traded LSPs Queue Up Earnings Reports
The first week of August will offer an interesting "compare and contrast" exercise as SDL announces its second-quarter financial results on the 4th, followed by Lionbridge's earnings report and conference call on August 5th. One of the differences that we can observe in advance is regulatory -- SDL has already disclosed highlights of the quarter's

Read More...
Machine Translation Attracts Eyeballs, Not Software Revenue
Last year we found that more than half of consumers surveyed use machine translation to help them understand foreign-language content they encounter on websites. That should be great news for the MT software companies, but most of that MT is free. Who's making the money? It's not SYSTRAN, the market leader and oldest player in the market, which booked

Read More...
Lionbridge Q3 Results -- the Song Remains the Same, the Audience Fidgets
Lionbridge CEO Rory Cowan opened today's Q3 conference call by introducing the new CFO Don Muir and having him lead off the presentation.  This is both a polite way to welcome the newcomer and appropriate to today's message, which is that the sprawling localization giant's challenge is to get better real-time insight into its far-flung operations

Read More...
Chinese Offshore Development Centers
Whenever anyone writes about China, there is a certain tendency to fall back on stereotypes and clichés about this booming colossus. We are no different (note "booming" and "colossus"). Here are some thoughts after meetings with PRC business process outsourcers (BPO), application development firms (ADM), language service providers (LSP), and

Read More...
Lionbridge Margins Improve Marginally and CFO Leaves
The news from the Lionbridge conference call with investors today was not only about numbers, but also about the resignation of Stephen Lifshatz as the CFO of the company. Among Stephen's accomplishments was the completion of the project to integrate all the 66 General Ledger platforms in use at Lionbridge into a single accounting system. It looks like

Read More...
Localization Maturity Model
For many companies localization is a black art, while others have honed international product and website adaptation into a science. To help companies benefit from the work of others, Common Sense Advisory created the localization maturity model (LMM), an adaptation of the software industry's capability maturity model (CMM). A CMM is a reference model

Read More...

  
Refine Your Search
  Date
Skip Navigation Links.
Skip Navigation Links.




 
 
Terms of Use | Privacy Statement | Contact Us
Copyright © 2017 Common Sense Advisory, Inc. All Rights Reserved.