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Time for Commercial Software Vendors to Embrace Content and Agilize Workflows
New technology developments are stirring up the language industry, but the buzz mostly centers around neural machine translation (NMT) and artificial intelligence (AI). Something else is afoot that most observers are not discussing: the shift from monolithic to distributed systems. Microservices addressed via REST APIs promise to increase agility by

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You Have Responsibility for Global Digital Content – Now What?
As companies come to terms with the central role that content plays in the customer journey – from building awareness through purchase and onto customer care – their digital marketing teams and localization groups are tasked with content creation, adaptation, and rollout at the global level. During a recent CSA Research Symposium in

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Blockchain's Future in the Language Industry
Blockchain is a method for concatenating blocks of transactions, which are stored securely using encryption in a distributed system that prevents bad actors from unlawfully changing records. Most media reports focus on blockchain’s use in cryptocurrencies such as Bitcoin, where it originated. However, the language industry will be more directly

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Hard Data to Support Global Growth
Are you making a case to add new languages, expand the number of content types, or launch a full-blown, enterprise-wide globalization strategy? CSA Research has been very busy this year analyzing and publishing hard data to enable you to position your initiatives as investment proposals to support global growth. As you present your strategic plan

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Financial Benchmarks to Move Business Process Globalization Forward
One of the most frequent questions that CSA Research analysts are asked is how a translation team can help the rest of the company do a better job marketing to, selling to, and caring for local markets around the globe as well as multicultural ones in their home country. After all, it's usually not their mandated responsibility to support enterprise-wide

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Time for the C-Suite to Catch the Multilingual Content Train
It has taken social and mobile – plus the empowerment of consumers to influence the message – for content to finally grab the undistracted attention of executives. But they’re not only wrestling with content in its simplest forms controlled by employees. They must also take into account material created “in the wild” –

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Benchmark Your Globalization Journey Using Localization Maturity Model 3.0
How many times have you heard that "localization is special" or "globalization only affects a few departments?" Probably more than you can count. Why are these attitudes still held by otherwise informed middle managers and executives? Because localization or globalization doesn't register as a business process for them. How can you gain their attention

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How to Drive Localization Momentum and Keep Global Revenue Flowing
Successful globalization requires commitment across the enterprise. Even high-performing localization teams must lobby other corporate functions to support international markets. They don't have the power to mandate fully localized e-commerce infrastructure, local data security compliance, or appropriate in-country hiring practices without buy-in from

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Data-Driven Research to Grow Your Global Business
How can you prove to your management team that their investment in localization is paying off? How do you persuade them to increase your funding? How can you convince them that sustained global growth depends on all corporate functions globalizing their business functions appropriately? These are just a few of the areas that we're analyzing as CSA

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Information Overload: Symposium Focuses on Global Mobile and the Customer Experience
Digital marketers, localization managers, and corporate planners want guidelines and data to help them decide which materials to translate and how much to translate. Even large, experienced companies like Facebook, Google, and Microsoft struggle to determine which content matters and how much of it requires localization to ensure local market success

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LSP Metrix™ Helps Buyers Better Select and Manage Language Partners
Language service providers come in all shapes and sizes — no single element defines the best LSP. Buyers often ask CSA Research how to identify the most appropriate vendors for their needs and what they can do to assist suppliers that seek to meet evolving requirements and expectations. Based on the successful adoption of the Localization Maturity

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Digital Marketing Adopts Software Development Trends
Competing for mindshare in the global attention game is serious business, and many successful companies will fail in the coming decade because of gaps in their digital strategies. The rules for digital campaign management change as fast – or even faster – than most companies can adapt to and follow. But as the marketing profession wakes

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Landing the Budget to Translate: Not Easy for Buyers
Research from Common Sense Advisory shows that a typical buyer organization’s investment in translation and localization is minuscule compared to the revenue it enables. The budget for these areas generally represents less than 1% of total investment in marketing or R&D, even when staffing and technology costs are included. When managers

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Localization at the Speed of Agile – Hop on Board
All types of software – from the largest ERP application to the smallest mobile app – are going Agile. If your developers haven’t made the move yet, they almost certainly will – through an acquisition or a commitment to deliver faster and move closer to customers. But beware, Agile causes current localization production models

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Understanding the Role of the Project Management Office
Common Sense Advisory recently interviewed 30 professionals working in project or group management. Our research demonstrated that enterprises struggle with organizing and integrating the project management function within the enterprise. We define a project management office (PMO) as any group of project managers organized as a department to serve

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New Year’s Resolutions for Global Businesses
Rather than list our predictions for 2012, we’ve prepared a set of resolutions that any director, manager, or vice president responsible for translation and localization can adopt without further ado. “Get onto our CEO’s radar with globalization.” In fact, how about meeting directly with your CEO? Begin by reading

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The Scalability Opportunity: Localization Veterans vs. Newbies
On a recent trip to Silicon Valley, we had the chance to observe how both localization veterans and relative newcomers are approaching scalability. This issue was clearly identified by 150 global product developers in a recent study by Common Sense Advisory as their #1 challenge by far (see "Global Product Localization," Jun10). The approaches ranged

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New Globalization Executive Education Opportunity Takes Bow
The John Cook School of Business at Saint Louis University (SLU) launched a new course in its Executive Education Program, offering a certificate in web globalization management. The 110-hour self-paced, online program was designed for both professionals and executives by SLU's Dr. Nitish Singh. While a Google search on global MBA turns up a slew of

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Cisco Convenes LSPs for Insight into Globalization Strategy
While Wim Elfrink makes headlines as Cisco's chief globalization officer and developing human capital around the globe, Brian Shorey and his team have the more mundane task of globalizing the company's internal systems. Last week, Cisco held a vendor-palooza to which program manager Richard Faubert invited language service provider partners (and us)

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Cisco's Chief Globalization Officer -- One Year Later
In October 2001 we wrapped up "Business Without Borders: A Strategic Guide to Global Marketing" and sent it to the publisher. We set a pretty high bar for the chief globalization officer (CGO) in a chapter describing leadership characteristics for the next wave of business globalization. A year ago Cisco appointed Wim Elfrink, a long-time Cisco executive

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Nearsourcing Comes with CAFTA
The Central American Free Trade Agreement (CAFTA) goes into effect on January 1st, ending tariffs on more than US$33 billion in goods traded between the U.S. and Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua, and the Dominican Republic. Economic development officials in those countries are hopeful that U.S. companies will "near-source" services

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