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CSA Research Launches Annual Survey of Language Services and Technology Market
Posted by Stephen Henderson on February 2, 2017  in the following blogs: Global Marketing, Market Data, Supplier Business Issues, Translation and Localization
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CSA Research launched the Annual Survey for our thirteenth review of the market of language services and technology. Click here to take the survey – or visit http://tinyurl.com/hms85pe.

We conduct primary research that recognizes the vital role language has in business functions. This research creates more visibility and business for language service providers both large and small. It uses surveys, global consumer and business panels, and detailed studies of companies that provide and use language services in order to demonstrate the business need for these services. Interested parties – such as buyers, investors, and the media – are able to reference the data we publish to identify the strengths of the industry. Click here for more information about the importance of this research and its value to the industry.

Our annual survey and report gather information from a representative sample of our validated database of over 18,000 language service and technology suppliers. With your help, our research analysts extract the necessary data anonymously and analyze the raw figures for you and the thousands of other companies in the industry using our proprietary algorithm. We pinpoint key figures for the total market, the distribution of services, and technology revenue, and from them calculate a range of other key industry datapoints. We employ the same methodology year-over-year to develop a reliable, statistically significant view of the market that allows comparisons over time.

This year, companies that respond to the survey will receive:

  • Benchmarking data (new this year). Companies that complete the survey in its entirety will receive benchmarking data for 10 key questions to compare against their peers taken from this year’s data. You will receive a personalized document that benchmarks your responses to ten critical questions with the average for the global population, your regional peers, and company similar in size to yours. We will send this data to the e-mail address you provide in the survey, four to six weeks after we publish our annual report on the data.

  • Year-over-year comparison (bonus for companies that responded in 2016). Companies that complete this year's survey and also completed last year's survey will promptly receive a document comparing their responses with their data from last year’s study.

  • Regional findings from this year’s study. This document provides overview data about the language services sector in your region and will help you see how you compare.
What do companies do with the data from our annual report?

  • Plan for the future. LSPs and technology providers get the market intelligence they need to understand the market opportunity, plan their sales strategies, develop product and service offerings, and set investment levels and budgets.

  • Develop strategies. On the demand side, buyers use the data and insight to formulate their business process outsourcing strategies for language and digital content – and to develop tenders, assess vendor capabilities and performance, and benchmark their suppliers.

  • Guide investment. Investors such as private equity groups investigating the market opportunities use CSA Research data on market size, global rankings of size, and service revenue distribution in their investment calculations.

  • Provide accurate reportage. Business and mainstream media rely on this report and its data in their reportage of this industry and its support for written and spoken language functions in business and government.
The bottom line: Take the survey and increase the visibility of the industry that is continuously growing. Whether you want to be qualified for the annual rankings or simply want to participate to receive the benchmarking data, you’ll need to take the survey.

 

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