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Global Digital Transformation Staffing: Six Correlations
by Rebecca Ray, December 12, 2018, 7 Pages View abstract 
We present survey results related to staffing from our global digital transformation research series. They are based on a survey of 53 content marketing and localization managers conducted in September 2018 and enable enterprises to benchmark themselves . . .
 
Global Digital Transformation Goals: Four Correlations
by Rebecca Ray, December 05, 2018, 6 Pages View abstract 
We present survey results from our global digital transformation research series based a survey of 53 content marketing and localization managers conducted in September 2018. This data related to goals enables enterprises to benchmark themselves in four . . .
 
How to Engage Global Procurement as Your Ally
Understanding the Relationship between LSPs and Procurement Teams
by Alison Toon, Hélène Pielmeier, December 05, 2018, 18 Pages View abstract 
When selling to enterprises, language service providers usually come into contact with the procurement team, whose members are responsible for procedures related to buying services. These may not be the people responsible for choosing what must be translated, . . .
 
Global Digital Transformation Overview: Six Correlations
by Rebecca Ray, November 28, 2018, 7 Pages View abstract 
We present top level survey results from our global digital transformation research series based on a survey of 53 content marketing and localization managers conducted in September 2018. This data enables enterprises to benchmark themselves in six areas . . .
 
The Fastest-Growing LSPs: 2018
by Donald A. DePalma, Hélène Pielmeier, November 28, 2018, 26 Pages View abstract 
Profitability and revenue growth remain the two most important benchmarks for language service providers. This report analyzes revenue as it: presents the fastest-growing providers from our annual market ranking; evaluates the factors that drive growth, . . .
 
Global Digital Transformation: Why Firms Fail
by Rebecca Ray, Donald A. DePalma, October 31, 2018, 13 Pages View abstract 
Achieving success with digital transformation initiatives – especially with audiences outside of an organization’s home market – is difficult. As if the multiple moving parts, stakeholders, and tight deadlines involved weren’t . . .
 
Global Digital Transformation: The Customer Journey
by Rebecca Ray, Donald A. DePalma, October 17, 2018, 19 Pages View abstract 
Localization teams cannot ignore what’s going on around them as corporate goals, staff structures, and processes evolve due to digital transformation initiatives. They must fight for their rightful place in planning and design forums to ensure that . . .
 
Supporting Chinese
Linguistic Considerations for a Language in Multiple Locales
by Douglas-Val Ziegler, Donald A. DePalma, July 31, 2018, 32 Pages View abstract 
China is the world's second largest but for the last decade its fastest-growing economy. Its billion-plus residents represent huge opportunities both for national companies and for foreign firms able to tap into the market. This report introduces the . . .
 
International Revenue: Enterprise-Wide Globalization
by Rebecca Ray, June 05, 2018, 1 Pages View abstract 
This data visualization provides benchmarking data for international revenue as a percentage of total revenue for four business indicators related to enterprise-wide business process globalization. It is based on the Localization Maturity Model™ . . .
 
International Revenue: Localization Team Maturity
by Rebecca Ray, June 05, 2018, 1 Pages View abstract 
This data visualization provides benchmarking data for international revenue as a percentage of total revenue for five business indicators related to localization team maturity. It is based on the Localization Maturity Model™ (LMM) Release 3.0 dataset . . .
 
Language Services Spend: Enterprise-Wide Globalization
by Rebecca Ray, June 05, 2018, 1 Pages View abstract 
This data visualization provides benchmarking data for language services spend for four business indicators related to enterprise-wide business process globalization. It is based on the Localization Maturity Model™ (LMM) Release 3.0 dataset from . . .
 
Language Services Spend: Localization Team Maturity
by Rebecca Ray, June 05, 2018, 1 Pages View abstract 
This data visualization provides benchmarking data for language services spend for five business indicators related to localization team maturity. It is based on the Localization Maturity Model™ (LMM) Release 3.0 dataset from CSA Research. For more . . .
 
Organizational Maturity: Enterprise-Wide Globalization
by Rebecca Ray, June 05, 2018, 1 Pages View abstract 
This data visualization provides benchmarking data for organizational maturity for four business indicators related to enterprise-wide business process globalization. It is based on the Localization Maturity Model™ (LMM) Release 3.0 dataset from . . .
 
Organizational Maturity: Localization Team Maturity
by Rebecca Ray, June 05, 2018, 1 Pages View abstract 
This data visualization provides benchmarking data for organizational maturity for five business indicators related to localization team maturity. It is based on the Localization Maturity Model™ (LMM) Release 3.0 dataset from CSA Research. . . .
 
The Chattering Class: Help Clients Localize Chatbots
by Arle Lommel, Rebecca Ray, May 16, 2018, 14 Pages View abstract 
Chatbots – also known as online agents, interactive agents, or simply “bots” – are computer programs that interact with humans via conversation. They range from simple systems that follow decision trees for single tasks to complex . . .
 
Best Practices for Migrating Multilingual Support Content
by Rebecca Ray, May 10, 2018, 5 Pages View abstract 
Knowledge bases (KBs) are repositories of information that organizations make available to customers, prospects, and partners via search, chat, and chatbots. Moving content from one KB to another – or re-purposing e-mails or other unstructured formats . . .
 
Deploying Multilingual Support Knowledge Bases
by Rebecca Ray, Arle Lommel, May 10, 2018, 19 Pages View abstract 
Customers are now in control of when, where, and how they engage with brands. Therefore, it's time for companies to more tightly integrate their multilingual support knowledge bases (KBs) into the global customer experience (GCX), rather than leaving . . .
 
Guidelines for Integrating KB Content into Your Global CX
by Rebecca Ray, May 10, 2018, 3 Pages View abstract 
Organizations usually don’t invest much money or energy into incorporating their knowledge bases (KBs) into the global customer experience (CX) – whether it’s for an original language or a localized version for other markets. This is . . .
 
Improving International Search for Knowledge Bases
by Rebecca Ray, May 10, 2018, 9 Pages View abstract 
Many companies struggle with supporting effective searches of their knowledge bases (KBs) because they depend on what their website, third-party search engines, or their customer relationship management (CRM) or knowledge management (KM) platform provide . . .
 
Prepare to Present at Company-Wide Meetings
by Rebecca Ray, April 18, 2018, 3 Pages View abstract 
Business strategists, engineers, and digital marketers who have responsibility for global growth - along with localization managers - are missing out on a hidden opportunity to influence their organizations to more fully support global growth: the company-wide . . .
 
Align Your Localization and Enterprise KPIs
by Arle Lommel, Rebecca Ray, Hélène Pielmeier, March 28, 2018, 11 Pages View abstract 
Finding the right key performance indicators (KPIs) to measure the success of your localization efforts challenges even the most sophisticated global companies. Many organizations get no further than internal metrics focused on their language processes . . .
 
Global Content Missteps: How to Avoid Them
by Rebecca Ray, February 28, 2018, 4 Pages View abstract 
Companies still learn the hard way that almost all the content they publish - or that is created by their customers and prospects - is global. Whether or not that content is translated or intended for a specific audience, those viewers will have access . . .
 
11 Mistakes LSPs Make in Technology Adoption
by Benjamin B. Sargent, January 15, 2018, 8 Pages View abstract 
This report identifies 11 mistakes that LSPs make in formulating strategy for technology adoption along the route from buying to building software. For each, we describe the mistake and its context, identify the leading or current indicators of the problem . . .
 
Establishing a Corporate Language Hiring Policy
by Rebecca Ray, January 03, 2018, 3 Pages View abstract 
Language requirements are not always obvious when it comes to hiring employees. This report offers guidance for developing hiring profiles when a corporate policy mandates the use of a specific language. Share it with colleagues in human resources (HR) . . .
 
Fourteen Ways to Ace Your Executive Presentation
by Rebecca Ray, January 03, 2018, 4 Pages View abstract 
Need help with building effective business cases and presentations that lead to increased investment in localization and global growth? CSA Research recently analyzed data from 20 companies to determine what worked and what did not when making the case . . .
 
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