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Global Digital Transformation Staffing: Six Correlations
by Rebecca Ray, December 12, 2018, 7 Pages View abstract 
We present survey results related to staffing from our global digital transformation research series. They are based on a survey of 53 content marketing and localization managers conducted in September 2018 and enable enterprises to benchmark themselves . . .
 
Global Digital Transformation Goals: Four Correlations
by Rebecca Ray, December 05, 2018, 6 Pages View abstract 
We present survey results from our global digital transformation research series based a survey of 53 content marketing and localization managers conducted in September 2018. This data related to goals enables enterprises to benchmark themselves in four . . .
 
Global Digital Transformation Overview: Six Correlations
by Rebecca Ray, November 28, 2018, 7 Pages View abstract 
We present top level survey results from our global digital transformation research series based on a survey of 53 content marketing and localization managers conducted in September 2018. This data enables enterprises to benchmark themselves in six areas . . .
 
Global Digital Transformation: Why Firms Fail
by Rebecca Ray, Donald A. DePalma, October 31, 2018, 13 Pages View abstract 
Achieving success with digital transformation initiatives – especially with audiences outside of an organization’s home market – is difficult. As if the multiple moving parts, stakeholders, and tight deadlines involved weren’t . . .
 
Global Digital Transformation: The Customer Journey
by Rebecca Ray, Donald A. DePalma, October 17, 2018, 19 Pages View abstract 
Localization teams cannot ignore what’s going on around them as corporate goals, staff structures, and processes evolve due to digital transformation initiatives. They must fight for their rightful place in planning and design forums to ensure that . . .
 
How Deeply Should You Localize?
by Arle Lommel, Benjamin B. Sargent, September 28, 2018, 6 Pages View abstract 
Many enterprises boast impressive numbers of languages on their websites, but just how deep does their localization go? What is the optimal mix of locale breadth versus depth? CSA Research examined more than 2.4 million individual pages from 1,348 multilingual . . .
 
Four Futures for Global Intelligent Content
by Arle Lommel, Donald A. DePalma, September 07, 2018, 25 Pages View abstract 
Machine learning may be a buzzword right now, but the transformations it enables are as important as the shift to digitalization that began in the 1980s and took off with the internet. Starting in 2015, the combination of big data – amplified by . . .
 
International Revenue: Enterprise-Wide Globalization
by Rebecca Ray, June 05, 2018, 1 Pages View abstract 
This data visualization provides benchmarking data for international revenue as a percentage of total revenue for four business indicators related to enterprise-wide business process globalization. It is based on the Localization Maturity Model™ . . .
 
International Revenue: Localization Team Maturity
by Rebecca Ray, June 05, 2018, 1 Pages View abstract 
This data visualization provides benchmarking data for international revenue as a percentage of total revenue for five business indicators related to localization team maturity. It is based on the Localization Maturity Model™ (LMM) Release 3.0 dataset . . .
 
Language Services Spend: Enterprise-Wide Globalization
by Rebecca Ray, June 05, 2018, 1 Pages View abstract 
This data visualization provides benchmarking data for language services spend for four business indicators related to enterprise-wide business process globalization. It is based on the Localization Maturity Model™ (LMM) Release 3.0 dataset from . . .
 
Language Services Spend: Localization Team Maturity
by Rebecca Ray, June 05, 2018, 1 Pages View abstract 
This data visualization provides benchmarking data for language services spend for five business indicators related to localization team maturity. It is based on the Localization Maturity Model™ (LMM) Release 3.0 dataset from CSA Research. For more . . .
 
Organizational Maturity: Enterprise-Wide Globalization
by Rebecca Ray, June 05, 2018, 1 Pages View abstract 
This data visualization provides benchmarking data for organizational maturity for four business indicators related to enterprise-wide business process globalization. It is based on the Localization Maturity Model™ (LMM) Release 3.0 dataset from . . .
 
Organizational Maturity: Localization Team Maturity
by Rebecca Ray, June 05, 2018, 1 Pages View abstract 
This data visualization provides benchmarking data for organizational maturity for five business indicators related to localization team maturity. It is based on the Localization Maturity Model™ (LMM) Release 3.0 dataset from CSA Research. . . .
 
Best Practices for Migrating Multilingual Support Content
by Rebecca Ray, May 10, 2018, 5 Pages View abstract 
Knowledge bases (KBs) are repositories of information that organizations make available to customers, prospects, and partners via search, chat, and chatbots. Moving content from one KB to another – or re-purposing e-mails or other unstructured formats . . .
 
Deploying Multilingual Support Knowledge Bases
by Rebecca Ray, Arle Lommel, May 10, 2018, 19 Pages View abstract 
Customers are now in control of when, where, and how they engage with brands. Therefore, it's time for companies to more tightly integrate their multilingual support knowledge bases (KBs) into the global customer experience (GCX), rather than leaving . . .
 
Guidelines for Integrating KB Content into Your Global CX
by Rebecca Ray, May 10, 2018, 3 Pages View abstract 
Organizations usually don’t invest much money or energy into incorporating their knowledge bases (KBs) into the global customer experience (CX) – whether it’s for an original language or a localized version for other markets. This is . . .
 
Improving International Search for Knowledge Bases
by Rebecca Ray, May 10, 2018, 9 Pages View abstract 
Many companies struggle with supporting effective searches of their knowledge bases (KBs) because they depend on what their website, third-party search engines, or their customer relationship management (CRM) or knowledge management (KM) platform provide . . .
 
Prepare to Present at Company-Wide Meetings
by Rebecca Ray, April 18, 2018, 3 Pages View abstract 
Business strategists, engineers, and digital marketers who have responsibility for global growth - along with localization managers - are missing out on a hidden opportunity to influence their organizations to more fully support global growth: the company-wide . . .
 
Align Your Localization and Enterprise KPIs
by Arle Lommel, Rebecca Ray, Hélène Pielmeier, March 28, 2018, 11 Pages View abstract 
Finding the right key performance indicators (KPIs) to measure the success of your localization efforts challenges even the most sophisticated global companies. Many organizations get no further than internal metrics focused on their language processes . . .
 
Forecasting Global Language Priorities: 2022 and 2027
by Arle Lommel, Benjamin B. Sargent, March 05, 2018, 10 Pages View abstract 
Over time, countries experience shifts in population, economic power, and internet penetration. As a result, the relative economic importance of languages spoken around the world changes. This report predicts which ones will be needed to reach 97% of . . .
 
Global Content Missteps: How to Avoid Them
by Rebecca Ray, February 28, 2018, 4 Pages View abstract 
Companies still learn the hard way that almost all the content they publish - or that is created by their customers and prospects - is global. Whether or not that content is translated or intended for a specific audience, those viewers will have access . . .
 
Establishing a Corporate Language Hiring Policy
by Rebecca Ray, January 03, 2018, 3 Pages View abstract 
Language requirements are not always obvious when it comes to hiring employees. This report offers guidance for developing hiring profiles when a corporate policy mandates the use of a specific language. Share it with colleagues in human resources (HR) . . .
 
Fourteen Ways to Ace Your Executive Presentation
by Rebecca Ray, January 03, 2018, 4 Pages View abstract 
Need help with building effective business cases and presentations that lead to increased investment in localization and global growth? CSA Research recently analyzed data from 20 companies to determine what worked and what did not when making the case . . .
 
Investment Proposal for Adding Language Support for Marketing
A CSA Research Guide to Developing Business Cases
by Rebecca Ray, December 29, 2017, 46 Pages View abstract 
CSA Research designed this presentation as an “ROI by example” guide for translation, localization, and globalization teams. Use it as the basis for developing and presenting investment proposals, business cases, or ROI arguments to add language . . .
 
Website Language Churn: 2016–2017
by Arle Lommel, Benjamin B. Sargent, November 30, 2017, 7 Pages View abstract 
In any given year, global enterprises add or drop languages from their sites in response to a variety of macro-economic, business climate, and internal factors. This report examines “churn” – the likelihood that the world’s most . . .
 
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