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1 - 25 out of 77
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The ROI of Customer Engagement
The Business Case for Localizing the Global Customer Journey
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by Donald A. DePalma, Rebecca Ray, September 15, 2017,
35
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Consumers and businesspeople have more choices than ever before. With rare exceptions, they can buy whatever they want, from wherever they want, whenever they want. All that typically stands in the way of buyers getting what they want is their ability . . .
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Pragmatic Global Content Strategy
Managing Global Information Overload
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by Rebecca Ray, Donald A. DePalma, April 27, 2016,
33
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Digital marketers, localization managers, and corporate planners want guidelines and data to help them decide which materials to translate and how much to translate. This report answers that question by showing how to develop and use marketing personas, . . .
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TMS Customer Satisfaction
How Users Rate TMS Solutions and Their Vendors
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by Benjamin B. Sargent, Rebecca Ray, March 31, 2015,
35
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To date, little research
has been available on the level of satisfaction among decision-makers, practitioners, and end-users of TMS solutions. In October 2014, CSA Research surveyed 688 enterprise and supply side users, asking them about a range of customer . . .
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Enterprise Translation Automation
Use Cases for Deployment of Translation Technology
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by Donald A. DePalma, Fred Hollowood, March 10, 2015,
42
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Many organizations employ technology to manage digital content and its translation. Some rely heavily on tools that vendors provide. Others require partners to use proprietary systems that they have developed themselves or bought from commercial suppliers . . .
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Take Command of Your Translation Budget
Establishing a Sustainable Funding Model
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by Rebecca Ray, Fred Hollowood, December 08, 2014,
39
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There is no standard budgeting model for translation and localization teams, so managers and directors often ask Common Sense Advisory for advice on how to increase their budgets, maintain them, and keep them from being cut. Many continue to scramble . . .
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10 Questions to Ask Your CFO
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by Rebecca Ray, July 03, 2014,
4
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Whether new to localization or old hands at it, translation and localization managers should become best friends with their chief financial officer (CFO) and his or her staff. Why? Even if you're not directly responsible for budgeting, you need to understand . . .
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