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1 - 25 out of 48
12
Taking the Plunge: Why Develop Software?
by Benjamin B. Sargent, Arle Lommel, November 20, 2017, 11 Pages View abstract 
The decision to develop software in-house is a difficult one for many LSPs. Although some begin early in their history, others wait until they have a more mature business before they create their first proprietary solutions. It’s a delicate balance: . . .
 
Benchmarking LSP Websites
How Language Companies Market Their Activities Online
by Arle Lommel, Benjamin B. Sargent, November 10, 2017, 54 Pages View abstract 
Your website is vital to your marketing strategies, yet delivering a compelling message that sets you apart can be tough. You may craft messages that fail to resonate with your target audience or that do not show up in search results. Understanding how . . .
 
Conversation Starters to Engage Clients Beyond Projects
by Rebecca Ray, Hélène Pielmeier, June 09, 2017, 8 Pages View abstract 
To sustain growth, executives, sales teams, and account managers at language service providers need to up-sell and cross-sell beyond the language services function on the buy-side. This research piece discusses why enterprise globalization frequently . . .
 
Tech-Savvy Providers Nail the LSP Metrix
by Benjamin B. Sargent, Arle Lommel, Hélène Pielmeier, May 31, 2017, 17 Pages View abstract 
Technology plays a vital role for language service providers, yet deciding how much and when to invest in language or business tools is difficult for them. Technology adoption increases as LSPs mature and is widely perceived to speed that process. However, . . .
 
Mobile App Localization
How LSPs Can Help Buyers Localize More Mobile Moments
by Rebecca Ray, Hélène Pielmeier, January 26, 2016, 44 Pages View abstract 
Companies in all industries build apps to support their businesses, which presents up-selling opportunities for language service providers (LSPs). These include: 1) handling higher content volumes and additional languages, and 2) offering add-on services . . .
 
How Travel and Leisure Companies Buy Translation
What LSPs Need to Know
by Rebecca Ray, Hélène Pielmeier, September 30, 2015, 43 Pages View abstract 
Travel and leisure (T&L) is one of the world’s largest industry sectors. It generated US$7.6 trillion in 2014 and doesn’t show any sign of slowing its strong and sustained climb. Language service providers (LSPs) can rejoice because this sector . . .
 
Get Your Company on the Fast Track
by Hélène Pielmeier, August 28, 2015, 5 Pages View abstract 
In CSA Research’s investigation into the maturity of language service providers, we identified a category of companies that doesn’t fit the mainstream LSP model. We characterize them as “fast-track LSPs” that are on an accelerated . . .
 
How to Develop Round-the-Clock Production Capability
by Hélène Pielmeier, October 24, 2014, 5 Pages View abstract 
Being able to service translation clients continuously is becoming a major differentiator for language service providers aiming to sell to multinational companies or to businesses with high volumes of rush projects. LSPs may choose to offer this service . . .
 
The Underserved Market for Transactional Translation
by Hélène Pielmeier, Donald A. DePalma, April 28, 2014, 6 Pages View abstract 
While most language service providers (LSPs) strive to land work from localization departments with big budgets and predictable volumes of large projects, the reality of the market is different. Most of the demand comes from smaller jobs – the ones . . .
 
What’s on the Mind of the Agile-ized Buyer?
by Rebecca Ray, February 25, 2014, 4 Pages View abstract 
Buy-side research from Common Sense Advisory confirms that Agile is the new normal that breaks localization production models due to smaller translation volumes that must be translated more frequently. In interviews conducted in September 2013, 21 companies . . .
 
Portal-Based Client Interactions
How Technology Facilitates Better Service Delivery
by Benjamin B. Sargent, Hélène Pielmeier, January 02, 2014, 40 Pages View abstract 
The adoption − some say “imposition” – of portals for client interactions has been a hot topic for many years. Some people sing the praises of portal-based interactions while others lament the loss of “personal touch.”  This . . .
 
Lessons from the Fastest-Growing LSPs
by Vijayalaxmi Hegde, October 03, 2013, 6 Pages View abstract 
Although luck can sometimes be the reason companies grow fast, other factors have a much greater influence on their performance. Our research on the more than 28,000 language service providers (LSPs) in Common Sense Advisory’s database has found . . .
 
Differentiation You Can Bet Your Brand On
by Hélène Pielmeier, October 01, 2013, 14 Pages View abstract 
Most of the language service providers (LSPs) we work with in our partner program have an excruciating time describing what makes them different from everybody else. With more than 28,000 language service providers in the world in 2013 – excluding . . .
 
LSP Differentiator: The Localization Maturity Model
by Rebecca Ray, Donald A. DePalma, June 24, 2013, 8 Pages View abstract 
Do you begin presentations to prospective clients by highlighting your devotion to high-quality translation or promoting your pool of in-country, native speaker linguists – all delivered at the right price? If so, you're positioning your company . . .
 
How to Win More Business from Other LSPs
by Hélène Pielmeier, Nataly Kelly, December 17, 2012, 5 Pages View abstract 
“How can we become the top vendor for our language service provider (LSP) clients?” Companies that derive revenue from other LSPs – usually single-language vendors (SLVs) and regional language vendors (RLVs) – often ask this question . . .
 
Can Your Production Model Handle the Pressure?
by Hélène Pielmeier, Nataly Kelly, November 30, 2012, 4 Pages View abstract 
Many language service providers (LSPs) choose a production model with the expectation that they can apply it routinely and repeatedly. Our study of production models confirmed that most production models are not very flexible and are stressed by even . . .
 
Eight Ways for LSPs to Make Money in Manufacturing
by Rebecca Ray, October 31, 2012, 3 Pages View abstract 
Buyers of language services in the manufacturing sector operate under very specific constraints when it comes to subject matter expertise, quality requirements, regulation, and ever-increasing amounts of content and numbers of languages. Attentive language . . .
 
How Manufacturing Companies Buy Translation
What LSPs Need to Know
by Rebecca Ray, Nataly Kelly, October 31, 2012, 35 Pages View abstract 
The manufacturing vertical represents an enormous opportunity for all suppliers in the language services industry, be they freelancers, small agencies, single-language vendors, medium-sized firms, or large multi-language vendors. Estimated at US$11.13 . . .
 
Maturing Buyers Change the Economics of Translation
by Donald A. DePalma, October 04, 2012, 6 Pages View abstract 
Multiple forces have conspired to deflate translation prices (see “Trends in Translation Pricing,” Sep12). Several of those drivers – optimized purchasing, automation, and variable quality − reflect evolving business practices . . .
 
Embedded PMs: A Revenue Opportunity for LSPs
by Rebecca Ray, Vijayalaxmi Hegde, September 11, 2012, 3 Pages View abstract 
Translation companies know that they are often just another piece in a buyer’s multi-vendor mosaic (see "How Buyers Manage Translation Suppliers," Aug10). One way to stand out is to offer on-site project management. This brief outlines the benefits . . .
 
Pricing, Quality, Technology, and Staffing Confound LSPs
by Vijayalaxmi Hegde, June 29, 2012, 2 Pages View abstract 
Our annual survey of the language services market invites providers to tell us about the burning business issues they face (see “The Language Services Market: 2012,” May12). In this brief, we address major concerns that language service providers . . .
 
Why Every LSP Needs to Consider Post-Edited MT
by Rebecca Ray, March 07, 2012, 2 Pages View abstract 
Post-edited machine translation (PEMT) is no longer just for early adopters – it’s a serious part of the multilingual content solution at more organizations than ever before (see "How to Kill the MT Quality Argument," Oct11; "LSP Barriers . . .
 
How to Use Metrics to Better Serve Your Customers
by Rebecca Ray, March 02, 2012, 5 Pages View abstract 
Why should you, as a language service provider (LSP), care about your customers’ translation performance metrics? You can use this data to create new solutions to help them save money and improve efficiency, improving client retention. At the same . . .
 
The Vertical Markets that Spend the Most on Translation
by Rebecca Ray, March 01, 2012, 2 Pages View abstract 
Many language service providers (LSPs) want to identify the industries that spend the most on translation. Using buyer-reported data from 226 end clients, this brief reveals which major industry sectors have the largest annual translation spend on average, . . .
 
Can’t Bank, Won’t Buy: A Case Study from India
by Vijayalaxmi Hegde, Nataly Kelly, February 27, 2012, 8 Pages View abstract 
We’ve written in the past about the fact that people won’t buy what they cannot understand (“Can’t Read, Won’t Buy: Why Language Matters on Global Websites,” Sep06). But before people can fully contribute to the local . . .
 
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