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1 - 25 out of 49
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Benchmarking LSP Websites
How Language Companies Market Their Activities Online
by Arle Lommel, Benjamin B. Sargent, November 10, 2017, 54 Pages View abstract 
Your website is vital to your marketing strategies, yet delivering a compelling message that sets you apart can be tough. You may craft messages that fail to resonate with your target audience or that do not show up in search results. Understanding how . . .
 
Sales Cookbook – Account Management: Nurture and Develop Clients
by Hélène Pielmeier, July 26, 2017, 25 Pages View abstract 
The customer base of language service providers represents the most critical part of their business. Successful LSPs rely on superior deliverables, responsive customer service, and developing strong relationships with clients to retain and grow these . . .
 
Sales Cookbook – Management: Oversee the Implementation
by Hélène Pielmeier, July 26, 2017, 22 Pages View abstract 
Successful language service providers have strong sales management in place dedicated to training, mentoring, and strategy deployment. This module of the CSA Research “Sales Cookbook” guides LSPs on how to formalize sales management. This . . .
 
Sales Cookbook – Staffing: Design the Job
by Hélène Pielmeier, July 26, 2017, 28 Pages View abstract 
To sell proactively, language service providers need a dedicated sales team responsible for executing the sales strategy. Hiring and retaining the right salespeople is a delicate exercise due to the required investment, the length of sales cycles, and . . .
 
Sales Cookbook – Playbook: Prepare Your Moves
by Hélène Pielmeier, July 19, 2017, 19 Pages View abstract 
To replicate sales success, language service providers must recognize and formalize their best practices. Documenting how they plan to sell and tactics to do so is something that even LSPs without dedicated salespeople must take the time to build. This . . .
 
Sales Cookbook – Tools: Power Your Effort
by Hélène Pielmeier, July 19, 2017, 12 Pages View abstract 
Technology plays a significant role in enabling language service providers to be as efficient as possible in their business development efforts. It frees them to spend more time selling, which could mean closing more deals. This module of the CSA Research . . .
 
Sales Cookbook – Communication: Engage Prospects
by Hélène Pielmeier, July 12, 2017, 22 Pages View abstract 
Language service providers typically rely on marketing communications to nurture leads and convey their unique selling proposition. Marketing bridges the gap between growth strategy and actual sales conversations. This module of the CSA Research “Sales . . .
 
Sales Cookbook – Markets: Target the Right Segments
by Hélène Pielmeier, July 12, 2017, 11 Pages View abstract 
To maximize their branding, marketing, and sales budgets, language service providers must focus their efforts on specific markets segments where they have a competitive advantage. This module of the CSA Research “Sales Cookbook” guides LSPs . . .
 
Sales Cookbook – Pipeline: Generate Leads
by Hélène Pielmeier, July 12, 2017, 17 Pages View abstract 
Language service providers need to fill their sales and marketing pipeline with the right companies to achieve sustainable sales success. They must deploy rigorous process to proactively identify and develop prospects that meet their segmentation criteria . . .
 
Sales Cookbook – Differentiation: Prepare to Stand Out
by Hélène Pielmeier, July 05, 2017, 17 Pages View abstract 
Developing a strong differentiation and a unique selling proposition (USP) is crucial for language service providers to stand out. In turn, it can help them generate repeatable sales success. This module of the CSA Research “Sales Cookbook” . . .
 
Sales Cookbook – Goals: Quantify Your Objectives
by Hélène Pielmeier, July 05, 2017, 16 Pages View abstract 
When planning for growth, language service providers must determine realistic sales goals for their organization. This module of the CSA Research “Sales Cookbook” guides LSPs on how to set achievable stretch goals. Who Should Read This Executives . . .
 
Sales Cookbook – Planning: Plot Your Destination
by Hélène Pielmeier, July 05, 2017, 25 Pages View abstract 
Successful language service providers maximize their long- and short-term chances of growth by adopting and implementing systematic strategic and growth planning, consistently reviewing performance against plans, and adjusting plans based on market conditions . . .
 
Benchmarks for Language Service Providers: 2017
by Hélène Pielmeier, Donald A. DePalma, June 30, 2017, 12 Pages View abstract 
Providers are always eager to compare their performance against that of their peers. In CSA Research’s annual survey of the language services market, we ask about a range of factors that characterize LSPs. In this brief, we provide an introduction . . .
 
Sales Cookbook – Intro: The Recipe to Achieve Repeatable Sales Success
by Hélène Pielmeier, June 28, 2017, 10 Pages View abstract 
Language service providers – in particular small and mid-sized ones – often ask us, “How can we increase sales? Where do we start? How can we build the best sales team?” We developed the CSA Research “Sales Cookbook” . . .
 
Twenty Profiles of Buyers of Language Services
by Arle Lommel, Hélène Pielmeier, November 28, 2016, 13 Pages View abstract 
When language services providers try to promote the virtues of their offerings, they often comment that finding the right individual to target can amount to finding a needle in a haystack. Yet, identifying the best entry points into a prospect can improve . . .
 
Growth Strategies for LSPs
by Hélène Pielmeier, November 23, 2016, 8 Pages View abstract 
Language service providers are often at a loss on what to do next when they develop growth strategies: Should they add new services? Should they go international? Alternatively, should they just strive to close more sales within their current target . . .
 
Effective Market Segmentation
How LSPs Should Identify and Target the Right Market Clusters
by Donald A. DePalma, Hélène Pielmeier, November 07, 2016, 47 Pages View abstract 
Unfocused lead pipelines cause many language service providers to waste precious sales and marketing resources. They aren’t sure which prospects to pursue, so they market to a broad spectrum of buyers that cross company sizes, industries, geographies, . . .
 
How LSPs Can Remove Waste in the Process
by Hélène Pielmeier, September 21, 2016, 6 Pages View abstract 
Like a leaky faucet, a process that creates losses here and there can amount to a big bill at the end. Yet, most language service providers pay very little attention to subtle waste, even when they abide by quality management systems . . .
 
The Paths to Differentiation
by Hélène Pielmeier, June 29, 2016, 6 Pages View abstract 
How well can a language service provider without a unique selling proposition (USP) stand out against the competition? Our research shows that undifferentiated LSPs have a harder time catching prospects’ attention to emerge as a logical solution . . .
 
Managing Transitions in the LSP Metrix Model
by Hélène Pielmeier, May 31, 2016, 8 Pages View abstract 
LSP MetrixTM is a CSA Research assessment methodology for evaluating the level of maturity of language service providers. It details the progression of companies as their business and operational maturity evolves over six stages. The most ambitious . . .
 
Three Threats That Affect LSP Business
by Hélène Pielmeier, March 31, 2016, 7 Pages View abstract 
From unrealistic client demands and expectations to unfair competition, language service providers often blame revenue loss or difficulties in closing clients on external factors. But are outside circumstances really responsible? CSA Research recently . . .
 
MarketFlex for Business-Oriented TMS
Evaluating Commercial Solutions for LSPs
by Benjamin B. Sargent, Donald A. DePalma, March 29, 2016, 47 Pages View abstract 
The market for business-oriented translation management systems in LSP environments is growing. In the past, limited commercial options led many language service providers to develop in-house solutions. Today, commercial solutions support a range of work . . .
 
Specifications Improve Quality and Satisfaction
by Arle Lommel, February 29, 2016, 9 Pages View abstract 
Many translation quality disputes between enterprises and language service providers (LSPs) arise from the lack of communication and a mismatch of expertise and expectations. Formalizing project specifications improves communication, quality outcomes, . . .
 
When LSPs Seek Revenue beyond Their Own Borders
by Stephen Henderson, December 30, 2015, 4 Pages View abstract 
Nearly 60% of language service providers earn revenue from clients outside the borders of their headquarters country. What regions do they target when they go international? CSA Research analyzed revenue data from 860 LSPs to identify the origin of their . . .
 
How Travel and Leisure Companies Buy Translation
What LSPs Need to Know
by Rebecca Ray, Hélène Pielmeier, September 30, 2015, 43 Pages View abstract 
Travel and leisure (T&L) is one of the world’s largest industry sectors. It generated US$7.6 trillion in 2014 and doesn’t show any sign of slowing its strong and sustained climb. Language service providers (LSPs) can rejoice because this sector . . .
 
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